As a relative newcomer to the world of email marketing (founded in 2011) Moosend doesn’t have the huge following that AWeber, GetResponse or MailChimp have, but what it lacks in popularity, it makes up with features. In this Moosend review we take a deep dive into Moosend pros and cons, pricing, templates and more. Can Moosend really give you the same features as AWeber and GetResponse for a lower price? Let’s take a closer look.
Don’t have time to read everything? Here’s our overall rating:
What is Moosend?
Moosend, despite its unusual name, is a robust email marketing platform that helps businesses build and launch email campaigns.
That makes it an ideal email marketing platform for those who want the freedom to build powerful marketing automations, but don’t want to pay the hefty price tag of larger competitors.
Is Moosend Free?
Moosend does offer a free plan for up to 1,000 subscribers with unlimited emails sent per month. Like most email marketing services, Moosend pricing is based on the number of contacts, however, higher level packages also unlock more features.
Moosend Pricing: How Much Does Moosend Cost?
Apart from its free plan, Moosend pricing starts at $10 per month. Their pricing breakdown is as follows:
- Up to 2,000 subscribers: $10/month
- Up to 2,500 subscribers: $20/month
- Up to 25,000 subscribers: $100/month
- Up to 50,000 subscribers: $205 /month
- Up to 100,000 subscribers: $390/month
Your eyes aren’t deceiving you. The pricing and number of subscribers really does jump from 2,500 to 25,000, showing that Moosend is equally serious about attracting beginners as well as seasoned email marketing veterans.
Their website features a simple slider that gives you an exact dollar amount for the subscribers you have, so even if you have 10,000 subscribers, you’ll find an affordable price point for the package and features you want.
Is there a Moosend Coupon Code?
Moosend is already priced very competitively, however you can take 22% off the regular price when you pay up-front with annual pricing.
For occasional senders, Moosend also offers a credits-based plan, where you pre-purchase credit “packs” based on the number of emails you send.
For reference, $1.00 buys 1,000 credits, which convert to 1,000 emails. Easy, right?
What’s Included in Moosend Pricing?
Moosend’s Free Forever plan includes the ability to send unlimited emails, as well as done-for you sign-up and subscription forms. You also get reporting and analytics, and there’s no credit card required.
Their popular Pro plan includes all of the above, along with a landing page builder, transactional emails, phone support, an SMTP server and the ability to add up to 5 team members to your account.
The Custom plan, designed for enterprise users, features helpful add-ons like custom reporting, on-boarding and migration, and access to your own dedicated account manager, plus the ability add up to 10 team members to your account. As you might imagine, a custom plan requires a custom quote.
Moosend Pricing Compared to Other Email Marketing Services
If you’re comparing Moosend to one of the many other email marketing platforms based on pricing alone, you should know that Moosend is
- Much cheaper than Campaign Monitor
- Somewhat cheaper than iContact
- Approximately the same price as MailChimp
- Much cheaper than GetResponse
When it comes to email marketing service comparisons, Moosend is arguably one of the lowest priced providers out there. That also means that they’ve forgone some of the bells and whistles you’ll find in other email marketing platforms.
However, that doesn’t mean they’ve cut corners with regard to features; instead, they’ve simplified and streamlined to give businesses exactly what they need, without the stuff they don’t.
Moosend offers several core features that are essential for anyone building email marketing campaigns. Below are those that made it onto our must-haves list.
Modern Templates with Drag-and-Drop Simplicity
Where other email marketing services boast the sheer number of design templates they offer, Moosend admittedly offers fewer options, however the customizability and modern style of the templates is definitely worth looking into if you want crisp, mobile-responsive designs for your emails.
Check out the video below to see how easy they are to customize!
Moosend lets you easily customize HTML newsletters, landing pages and more for email marketing
HTML Email Newsletter Designs
Moosend offers around 70 email newsletter templates and matching landing pages for a variety of industries. You can also create your own template from scratch. Beyond newsletter templates, there are also templates for a wide range of common email marketing needs, including:
- Lead generation
- Launch countdown
- Cart abandonment reminder
Are Moosend Email Designs Mobile Responsive?
You’ll be glad to know that all of Moosend’s email and newsletter designs are mobile responsive. There are also minimal templates that you can drag and drop to customize, or full-blown newsletter designs that you can edit easily.
RSS to Email Templates
Moosend has six different RSS to email templates, in case you only want to see a digest of your latest blog posts. Although this doesn’t sound like much choice, all of them are fully customizable just like other email templates.
Email marketing has evolved well beyond simply addressing a subscriber by their first name. To that end, Moosend offers a wide range of personalization options that you can easily configure to help attract and retain their attention, including:
- Products they’ve looked at
- Places they’ve visited
- Their local weather
- Products they’ve purchased
- When an item they looked at is low on stock (or they’re about to run out of it)
Moosend Marketing Automation
Marketing automation, particularly for e-commerce products, is where Moosend truly shines. With segmentation that can be as simple or as complex as you want it, Moosend notes your customer’s journey from email to website seamlessly, updating segments and user preferences in real-time.
Beyond custom segmentation options, there are also dozens of default options to help you get up and running quickly so if you simply want to automate follow-ups based on certain products a user viewed, Moosend lets you do that in just a few clicks.
Analytics and Reporting
Moosend not only gives you a complete bird’s-eye view of your email marketing, landing page and campaign performance, but it also lets you drill down in detail. See where subscribers are clicking with built-in click heatmaps for every template, the ability to share reports with your team and see detailed information on locations, devices and more, all from one intuitive dashboard.
Moosend Landing Pages
Like their email newsletter templates, Moosend has nearly 40 different landing page templates that are fast-loading, fully customizable and mobile-responsive. Each one also has a matching subscription form so you can create a seamless, fluid look to each page as your build your email list.
Although it may not feature as many integrations as its competitors, Moosend plays together nicely with a variety of apps and services including WordPress, WooCommerce, Salesforce and more. Some of these integrations are possible through third party tools like Zapier or PieSync. You can see the full list here.
If you need help quickly, Moosend has you covered. With an eager, dedicated support team available on paid plans, you can contact them through live chat and email, as well as browse their extensive knowledge base, follow video tutorials or sign up for a webinar to get hands-on instruction. When compared with its competitors, Moosend is one of the few companies to truly excel in customer service across the board, although understandably, support is limited for free accounts.
The Bottom Line: Moosend Review – Worth It in 2021?
Moosend is absolutely worth it if you need more than email marketing, but you don’t need all the bells and whistles. They offer competitively-priced plans that strip out a lot of the “nice-to-have-but-not-totally-necessary” extras and focus on giving you great features that other providers charge much more for. If you need a solid, well-rounded email marketing platform that also does landing pages and e-commerce while giving you the complete freedom to segment and tag your users your way, Moosend is a great alternative to more restrictive options like MailChimp.
The good news is that you can start using Moosend absolutely free by clicking the button below: