An excellent option for those looking to combine email outreach with sales follow-up and engagement
Klenty bills itself as a “sales enablement platform” which is a really fancy way of saying “email marketing and follow-up for sales”. But does it really live up to the hype? Our Klenty review is ready to help answer your most common questions and help you decide if Klenty is right for your needs.
Table of Contents
What is Klenty?
Oftentimes, when it comes to email marketing, outreach is one of the toughest parts. Everyone tells you that email marketing success is all about identifying those warm leads, but how can you reach out to potential prospects if they’ve never heard of you?
Now, keep in mind that this review and this tool itself are not promoting the use of spam, list-buying or any of that nonsense. The best email marketing strategies are centered on doing your research, finding potential prospects with a problem that you can solve, and introducing them to your product or service in a way that’s not intrusive or slimy. Unfortunately, people are all too aware that the lazy sales process is to blast out emails to anyone with a pulse and hope some of it sticks.
Klenty is not the tool for that.
If, however, you’ve identified your ideal customer, you’ve got a solid grasp on who your target audiece is and you want to connect with them in a way that’s genuine and receptive…
Klenty is absolutely the tool for that.
Here’s how it works and why you’ll want to put it on your shortlist of cold email outreach tools.
Klenty Features Worth Talking About
Klenty offers a number of features that are invaluable for sales outreach. In this Klenty review, we’ll look at some of its more notable selling points.
Email Personalization with Placeholders
The problem with most sales outreach emails is that you can spot one a mile away. They all start with thigs like “Hello ($firstname)!” and then launch into a pitch. Klenty goes way beyond this. Through the use of Placeholders, you can personalize any and every aspect of each email you send with as much detail as you have about each prospect.
Unlike most email marketing solutions, you’re not limited to whatever personalization options the marketing provider gives you. Klenty lets you create an unlimited number of Placeholders based on whatever information you’ve already collected about your prospect. You can add new Placeholders at any time, which is a quick and easy way to really make each email seem more personalized and tailored to the user, without a ton of extra work on your part.
Once you’ve created your placeholders, then the real magic happens.
Marketing Automation: If > Then Follow Ups
Let’s say you send out your highly-personalized emails and you start getting replies. You can use Klenty’s marketing automation to easily create a chain of events (“if this, then that”) that will trigger in response to the user’s reply. And it doesn’t necessarily have to be a reply. If they opened the message, clicked a link, or took any other relevant action, you can create a marketing automation in Klenty (known as a Cadence) to automate how that action should be handled by the system.
One of the biggest obstacles for sales enablement is deliverability. And much of the issue surrounding it is based on the sender, so it often seems like it’s out of your hands and out of your control. With Klenty, every possible obstacle has been removed so that your chances of landing in the prospect’s inbox are greatly increased.
Klenty connects fully with Gmail, Office360 and any other email solution so that you don’t have to deal with your messages getting on a blacklist because of some spammer’s actions, or hoping that your email gets noticed because it got lumped in with other low-reputation accounts. That means your email lands in their inbox — not in spam, and not in promotions. Inbox. That’s vitally important for your sales outreach process.
To that end, Klenty also lets you use your own custom domain tracking to avoid setting off spam filters that “see” an email coming from your domain, when it’s really being sent by another service. Using Klenty’s custom domain feature keeps your domain on the up and up with spam filters and greatly reduces your chances of being incorrectly labeled as spam.
Finally, you’ll be glad to know that Klenty works well with your existing systems too. Although it can be used as a standalone tool, it integrates well with popular CRMs, including:
From within whichever CRM you prefer, you can manage your email follow-up without having to switch and shuffle around between programs. For example, Klenty integrates perfectly within Salesforce without taking over or changing any of the processes you know, love and follow. Klenty automatically notes your salesforce leads, and can add them to an email cadence, which then lets you select templates and set up other automations using Klenty, but without leaving Salesforce.
Essentially, you’re letting Salesforce do what it does best, while letting Klenty do what it does best, and building up warm, receptive and engaged leads and referrals in the process.
Klenty also works with Zapier, so if you’re comfortale with this integration tool and want to use Klenty right away, there are plenty of pre-made Zaps that you can install and set up in one click.
Klenty Pros and Cons
No sales tool is without its pros and cons and that includes Klenty. On the positive side, many users remark that the support for Klenty is top-notch and highly responsive. In addition, they note that the user interface is much more streamlined and simplified than other Klenty alternatives (like Zoho, which can be overwhelming). Klenty integrates with many popular systems without a lot of hassle and fuss, enabling businesses of all sizes to scale their sales outreach without having to send emails manually.
On the downside, there are some hiccups from time to time with the sending of email (so as not to trigger spam filters). Secondly, although Klenty is not a CRM in itself (it works much better when connecting to established ones), it does offer some CRM-like features but as this isn’t its real focus, you’d be better off choosing one of the major CRMs and then integrating Klenty with it.
How Much Does Klenty Cost?
Klenty starts at $30 per user per month. Keep in mind that advanced features, like the Salesforce integration, start at $60 per user per month. Other integrations like Zapier, Zoho and Pipedrive can all be had with the lower-priced plan.
Is There a Klenty Discount Code?
Klenty does offer discounts for startups and non-profit organizations. You’ll need to contact them in order to see if you’re eligible for these discounts. They also have a discounted amount available when you pay yearly versus monthly. With the yearly plan, you’ll save $10 per user per month. You can also take advantage of a 14-day free trial with no credit card required.
Klenty does not have a free version, but they do have a free 14-day trial which will let you try out the system and determine if it’s right for your needs. Since there’s no credit card required in order to sign up for the free trial, you can simply discontinue using it and you won’t be charged.
The Klenty Review Bottom Line: Is It Worth It?
Klenty is a robust sales engagement and follow-up platform that’s definitely worth trying out if you need something a bit more sales-focused than a simple email marketing solution. The fact that it integrates nicely with major CRMs is a great bonus, making it a fantastic cold email outreach tool for your sales team.
Of course, where Klenty truly shines is in letting you use your own domain as the foundation for sending your emails, helping to improve email deliverability rates and greatly lessen the chances that your email will be marked as spam. That being said, it’s important ot use tools like Klenty for targeted outreach that you can then scale over time. Klenty is not a cold email blast tool, but rather a solution that allows you to connect with and gradually increase the engagement levels of your prospects. For what it does, it’s affordably-priced, intuitive and designed to excel.