GetResponse is a popular email marketing solution that has taken the basic concept of the autoresponder and cranked it up to 11. As it stands right now, this email marketing platform has a variety of robust features that make it a true innovator in its space. But at the same time, there are also some drawbacks to be aware of.
Don’t have time to read the whole thing? Here’s the verdict:
If you’re considering GetResponse as an email marketing program for your business or organization, this will be the only review you’ll need. Here we’ll lay out all the pros and cons of GetResponse plus answer the most common questions, including:
- GetResponse pricing – How does GetResponse compare to other email marketing proviers?
- GetResponse vs. AWeber, GetResponse vs. MailChimp and more – How does it stack up to competitors?
- GetResponse workflow – How does it work and how do I create a marketing automation in GetResponse?
- Is GetResponse a CRM? Can you use it as a CRM software? Should you?
Let’s take a closer look:
Table of Contents
What is GetResponse?
Originally, GetResponse was an alternative to AWeber and was founded the same year, acting as an email autoresponder to allow marketers, businesses and organizations to send email campaigns automatically. Since that time, the company has evolved to become more of an “all in one marketing platform” including marketing automations, webinars and more.
With GetResponse, you can:
- Capture user data and create a mailing list so that you can automatically send email campaigns to your subscribers, also known as an autoresponder.
- Create attractive landing pages (no design experience needed) that act as a bridge between the search engine and your offer, helping you get more subscribers to your mailing list
- Host a webinar that gets people to sign up and learn something new or allows you to do a live Q&A, then save the recording for future subscribers.
- Build a “conversion funnel” that lets you sell products, automate the sending of emails, recover abandoned carts and much more.
GetResponse Pricing: How Much Does GetResponse Cost?
GetResponse pricing is based on how many subscribers you have. In addition, GetResponse pricing plans include more features as the price of plans go up. The prices below are for up to 1,000 subscribers.
As you can see from the pricing table, the features that come with your account remain the same based on your plan, but the cost increases the more subscribers you add. If you have more than 100,000 subscribers, you’ll need to get a custom quote from GetResponse to discuss your needs in more detail and negotiate a price.
How Does GetResponse Pricing Compare to Other Email Services?
It’s difficult to do a true apples-to-apples comparison of GetResponse vs. AWeber, or GetResponse vs. MailChimp, for example. However, in terms of price, even the basic level of GetResponse still works out to be cheaper than its competitors. Assuming you have up to 1,000 subscribers, you’ll pay just $15/month for GetResponse’s Basic plan versus $29/month for AWeber. MailChimp is one cent cheaper, but also doesn’t give you nearly as many features as GetResponse does.
GetResponse Coupon: Is There a Promo Code?
GetResponse does have several discounts available. You can save nearly 20% if you pre-pay for a year, and 30% if you pre-pay for two years. No promo code or coupon code needed. Every plan has a free 30 day trial included, so if nothing else, you can try out all the features you may be interested in for a full month with no strings attached and no credit card required. Click here to try GetResponse free for 30 days.
GetResponse Features: What’s Included in Each Plan?
As you can see from the pricing plan, the features that are available will depend on the option you choose, however, all GetResponse plans include:
Email Marketing
With GetResponse’s email marketing functionality, you can import an existing list of subscribers as well attract new subscribers with a website form. You can also design beautiful HTML newsletter templates with no programming or design experience needed. These email newsletter designs are mobile-responsive and will load and look great on any device, including PCs, tablets and smartphones.
If you simply want to use GetResponse’s email marketing platform to create a digest of your latest blog posts and keep your subscribers informed of new updates, you can use their RSS-to-email feature to do that. You can also share your email newsletter on various social networks, and your subscribers can do the same.
Autoresponders
The core of GetResponse was originally the ability to set up sequential autoresponders. However, the brand has branched out quite a bit since then. You can still create an unlimited number of autoresponders and use them to drip-feed content to your subscribers, but that’s only scratching the surface of what’s possible with GetResponse.
Unlimited Landing Pages
Landing pages are an integral part of any successful email campaign. GetResponse understands this and offers you several hundred options spanning a wide range of industries and goals. Whether you want to welcome users to your mailing list or send out a special offer just for subscribers, GetResponse’s landing page templates can make it happen for you.
Automation Workflows
Another standout feature of GetResponse is its automation workflows. This allows you to create both simple and complex workflow “paths” that automatically trigger different options based on what your subscribers do. For exmple, if you have a mailing list all about coffee, you could send out an article about the benefits of stainless steel carafes. Using an automation workflow, users who visited that page from your email could be sent a follow-up message with a special coupon for the models you suggested.
Once you set up such a workflow, it’s handled automatically from that point on, so you don’t need to schedule anything else in order to keep it going. You can use a pre-built automation workflow or create one yourself from scratch with no programming experience needed. The pre-built automation workflow templates available to you will depend on the plan you have.
Facebook Ads
If you’d lke to create a mailing list of engaged subscribers, you no longer have to separate your GetResponse and Facebook ad accounts. As a Facebook Marketing Partner, GetResponse has integrated the two so that you can seamlessly switch between and manage them right from your GetResponse dashboard.
Sell Online Products
GetResponse integrates with a wide range of online shopping carts including Shopify, WordPress and Woocommerce. With these integrations, you can notify shoppers of abandoned carts, schedule follow-up emails letting them know their order has shipped, encourage them to review you on social media or another review site, and much more.
Webinars
GetResponse has dabbled in the webinar hosting feature, and although its pricing is somewhat comparable to leading webinar solutions, they feel like more of a bolted-on service rather than something that is neatly integrated into the core solution the way that landing pages, funnels and other email marketing features are. In addition, depending on where you’re located, you may have to upgrade your account entirely in order to use the webinar feature, which means it doesn’t work out to being that cost-effective in the end compared to other solutions lke Zoom or GoToWebinar.
Conversion Funnels
Formerly known as “autofunnels”, GetResponse’s conversion funnel feature helps bridge the gap between e-commerce marketing and email marketing. Using conversion funnels, you can integrate your existing shopping carts (Shopify, Woocommerce, BigCommerce, Etsy, etc.) as well as make use of abandoned cart recovery features, follow-up features and more. GetResponse’s conversion funnels are ideal if you want a sort of “all in one” option that ties together email and e-commerce.
It’s worth noting that you can only create one of these types of funnels on the Basic plan. You’ll need to upgrade if you want to use features like the abandoned cart recovery or create more than one conversion funnel. There are lots of pre-made funnels that you can take advantage of though, so you don’t have to start from scratch every time you want to add another conversion optimization feature.
How Does GetResponse Integrate with Third Party Apps and Tools?
GetResponse has nearly 140 integrations with popular platforms, apps and other third party tools. These include other well-known brands like WordPress for content management and Shopify for e-commerce as well as CRMs like Salesforce, Capsule, FreshBooks, Desk.com and more.
Some of these are official GetResponse integrations, but others require that you use a third-party tool like Zapier which may incur an extra cost or need some programming experience to get the functionality you want.
GetResponse Support
GetResponse used to lead the pack with telephone, live chat and email support. Now, they’ve discontinued their phone support (unless you’re on the enterprise plan), so you’ll need to resort to email or live chat if you need help. The good news is that GetResponse support allows you to correspond in a language other than English if you wish. Currently, GetResponse support is available in the following languages:
- English
- Polish
- German
- French
- Spanish
- Italian
- Russian
- Portuguese
Live chat wait times are relatively short, but depending on the complexity of your question, it may take them some time to get back to you via the email-based support.
The Bottom Line — GetResponse Review 2021: Is it Worth It?
GetResponse truly shines when it comes to email marketing and automation. Deliverability is solid, support is reliable, and the automation builder takes a great deal of confusion out of helping you increase your conversion rate. The downside is, in order to get the most out of GetResponse, you’ll probably need the Plus plan, which is a step up from Basic and covers the widest variety of features with plenty of options to further refine them and tailor the system to your needs.
