Free Email Template Builder

Which Marketing Platform has the Best Free Email Template Builder? 

If you’re looking for an easy-to-use free email template builder, you’re in luck. There are a variety of ways to click and drag your way to building a beautiful email template you’ll be proud to send. No programming or design experience needed! 

Why You Shouldn’t Use a Standalone Free Email Template Builder

Now, there are a lot of email template builders out there but that’s all they do. They don’t let you preview how your emails look on different devices and they don’t let you actually send emails. 

It’s very likely that you’ll design a beautiful email, get it ready to send, and then realize it looks terrible in every device you preview it on. 

With most of these free email template builders, you’ll spend more time agonizing over the placement of things just to make your emails look good, that you’ll waste a lot of time in an effort to save money. 

How All-in-One Marketing Platforms are Different 

A better way to design email templates is to do so with an all-in-one marketing platform that lets you: 

  1. Click and drag to build great-looking, responsive free email templates
  2. Preview your email designs to make sure they work on different devices, platforms and email programs.
  3. Schedule and send your emails with the confidence that they’ll look great no matter what. 

With that being said, we’ve narrowed down the field to the top three email marketing platforms that offer free email templates as part of their packages. 

Each of these programs has a monthly (or yearly) fee, but the actual email template builder part of the system doesn’t cost anything extra, and it’s free to design as many email templates as you want. This is great in cases where you may want to send out a regular newsletter, but from time to time, also send out sales or other announcements. 

Some of them even let you add free stock photos, as well as your own logos, colors and images at no extra charge. Let’s take a look at which platforms offer you the greatest creative freedom while looking great across a variety of devices and operating systems. 

The Top 3 Best Email Template Builders


Postcards lets you drag and drop different “modules” to create the base of your template. Then, you simply fill it in with images, text and links. There’s nothing to download, and it works right in your browser. 

Plus, with over 100 templates to use as your base, you can create virtually any type of layout you want. Rather than sending an email design back and forth to your design team, you can use Postcards to lay it out and get input from everyone on your team, while being sure that the end result is responsive.

Emails designed in Postcards with with all major email software programs, including Gmail, Outlook, Yahoo, and many more. You can also export the HTML from your Postcards design and import it into nearly any email marketing platform: With just one click, your email design can be exported and ready for use in a variety of popular email marketing services: 

The free version of Postcards gives you 10 modules to work from and you can freely create and save your projects. However, if you want to export them for use in an email marketing platform (like AWeber or GetResponse), you’ll have to upgrade to a paid plan, which starts at $15/month (or $179 per year – saving you $37). 


GetResponse features 500 different email templates that you can use and customize to create your own unique email template design. Plus, with GetResponse’s built-in email marketing, landing page designer and advanced marketing automation, it’s easy to consider them much more than just a email marketing service, and more of an all-in-one marketing hub. 

Plus, you don’t need to worry about which email platforms and programs GetResponse works with, because it is designed to work with all of them. An email marketing platform at its core, GetResponse has evolved to 

Although GetResponse’s lowest-priced option is $15/month (you can try it free for 30 days without needing a credit card), it offers features that are far more extensive than just an email template builder. Pre-paying for a year with the basic plan will knock the price down to just $12.30 per month. 


When it comes to email design, ConvertKit helps you keep it simple. With emails designed for optimal conversions, you can easily create your own personal library of images you use the most. In addition, ConvertKit has partnered with free stock photo site Unsplash to give you a larger variety of images to choose from to easily create beautiful emails.

ConvertKit, like GetResponse, includes landing page designs, marketing automations and email template designs. Their basic account is free for up to 1,000 subscribers, so it’s a great option if you’re looking to quickly create, launch and test your email marketing messages without having to spend hours of time getting every section pixel-perfect. 

Get Started With a Free Email Template Builder

If you’re looking for a fast, easy way to get started creating emails that look good, load fast and can be viewed easily on any device, these three choices will give you the best value for your money and the easiest way to send emails that get noticed and acted upon. Since all of them have at least a free trial, you can see which one you like best before deciding to pay.