Moosend Review: Pricing, Features, Comparison [July 2021]

Moosend is an excellent budget-minded option for small to medium businesses looking for must-have features at an affordable price

As a relative newcomer to the world of email marketing (founded in 2011) Moosend doesn’t have the huge following that AWeber, GetResponse or MailChimp have, but what it lacks in popularity, it makes up with features. In this Moosend review  we take a deep dive into Moosend pros and cons, pricing, templates and more. Can Moosend really give you the same features as AWeber and GetResponse for a lower price? Let’s take a closer look.

Don’t have time to read everything? Here’s our overall rating:

Moosend Review: Pricing, Features, Comparison [July 2021]
A serious contender for small to medium-sized businesses
This rather new contender in the world of email marketing has made it their mission to trim the excess and focus on must-have features. From automation to segmentation, tagging and landing pages, Moosend just works. It's that simple.
Ease of Use
Template Variety
Anti-Spam Features
Responsive Designs
Additional Features
Beautiful interface
Excellent support
Flexible design options
Plentiful integrations
Extremely affordable
Limited number of templates
Limited support for free plan customers
Moosend is an excellent budget-minded option for small to medium businesses looking for must-have features at an affordable price

What is Moosend?

Moosend, despite its unusual name, is a robust email marketing platform that helps businesses build and launch email campaigns.

That makes it an ideal email marketing platform for those who want the freedom to build powerful marketing automations, but don’t want to pay the hefty price tag of larger competitors.

Is Moosend Free?

Moosend does offer a free plan for up to 1,000 subscribers with unlimited emails sent per month. Like most email marketing services, Moosend pricing is based on the number of contacts, however, higher level packages also unlock more features.

Moosend Pricing: How Much Does Moosend Cost?

Apart from its free plan, Moosend pricing starts at $10 per month. Their pricing breakdown is as follows:

  • Up to 2,000 subscribers: $10/month
  • Up to 2,500 subscribers: $20/month
  • Up to 25,000 subscribers: $100/month
  • Up to 50,000 subscribers: $205 /month
  • Up to 100,000 subscribers: $390/month

Your eyes aren’t deceiving you. The pricing and number of subscribers really does jump from 2,500 to 25,000, showing that Moosend is equally serious about attracting beginners as well as seasoned email marketing veterans.

Their website features a simple slider that gives you an exact dollar amount for the subscribers you have, so even if you have 10,000 subscribers, you’ll find an affordable price point for the package and features you want.

Is there a Moosend Coupon Code?

Moosend is already priced very competitively, however you can take 22% off the regular price when you pay up-front with annual pricing.

For occasional senders, Moosend also offers a credits-based plan, where you pre-purchase credit “packs” based on the number of emails you send.

For reference, $1.00 buys 1,000 credits, which convert to 1,000 emails. Easy, right?

What’s Included in Moosend Pricing?

Moosend’s Free Forever plan includes the ability to send unlimited emails, as well as done-for you sign-up and subscription forms. You also get reporting and analytics, and there’s no credit card required.

Their popular Pro plan includes all of the above, along with a landing page builder, transactional emails, phone support, an SMTP server and the ability to add up to 5 team members to your account.

The Custom plan, designed for enterprise users, features helpful add-ons like custom reporting, on-boarding and migration, and access to your own dedicated account manager, plus the ability add up to 10 team members to your account. As you might imagine, a custom plan requires a custom quote.

Moosend Pricing Compared to Other Email Marketing Services

If you’re comparing Moosend to one of the many other email marketing platforms based on pricing alone, you should know that Moosend is

  • Much cheaper than Campaign Monitor
  • Somewhat cheaper than iContact
  • Approximately the same price as MailChimp
  • Much cheaper than GetResponse

When it comes to email marketing service comparisons, Moosend is arguably one of the lowest priced providers out there. That also means that they’ve forgone some of the bells and whistles you’ll find in other email marketing platforms.

However, that doesn’t mean they’ve cut corners with regard to features; instead, they’ve simplified and streamlined to give businesses exactly what they need, without the stuff they don’t.

Moosend Features:

Moosend offers several core features that are essential for anyone building email marketing campaigns. Below are those that made it onto our must-haves list.

Modern Templates with Drag-and-Drop Simplicity

Where other email marketing services boast the sheer number of design templates they offer, Moosend admittedly offers fewer options, however the customizability and modern style of the templates is definitely worth looking into if you want crisp, mobile-responsive designs for your emails.

Check out the video below to see how easy they are to customize!

Moosend lets you easily customize HTML newsletters, landing pages and more for email marketing

HTML Email Newsletter Designs

Moosend offers around 70 email newsletter templates and matching landing pages for a variety of industries. You can also create your own template from scratch. Beyond newsletter templates, there are also templates for a wide range of common email marketing needs, including:

  • Lead generation
  • Invitation
  • Launch countdown
  • Cart abandonment reminder

Are Moosend Email Designs Mobile Responsive?

You’ll be glad to know that all of Moosend’s email and newsletter designs are mobile responsive. There are also minimal templates that you can drag and drop to customize, or full-blown newsletter designs that you can edit easily.

RSS to Email Templates

Moosend has six different RSS to email templates, in case you only want to see a digest of your latest blog posts. Although this doesn’t sound like much choice, all of them are fully customizable just like other email templates.

Personalization Options

Email marketing has evolved well beyond simply addressing a subscriber by their first name. To that end, Moosend offers a wide range of personalization options that you can easily configure to help attract and retain their attention, including:

  • Products they’ve looked at
  • Places they’ve visited
  • Their local weather
  • Products they’ve purchased
  • When an item they looked at is low on stock (or they’re about to run out of it)

Moosend Marketing Automation

Marketing automation, particularly for e-commerce products, is where Moosend truly shines.  With segmentation that can be as simple or as complex as you want it, Moosend notes your customer’s journey from email to website seamlessly, updating segments and user preferences in real-time.

Beyond custom segmentation options, there are also dozens of default options to help you get up and running quickly so if you simply want to automate follow-ups based on certain products a user viewed, Moosend lets you do that in just a few clicks.

Analytics and Reporting

Moosend not only gives you a complete bird’s-eye view of your email marketing, landing page and campaign performance, but it also lets you drill down in detail. See where subscribers are clicking with built-in click heatmaps for every template, the ability to share reports with your team and see detailed information on locations, devices and more, all from one intuitive dashboard.

Moosend Landing Pages

Like their email newsletter templates, Moosend has nearly 40 different landing page templates that are fast-loading, fully customizable and mobile-responsive.  Each one also has a matching subscription form so you can create a seamless, fluid look to each page as your build your email list.

Moosend Integrations

Although it may not feature as many integrations as its competitors, Moosend plays together nicely with a variety of apps and services including WordPress, WooCommerce, Salesforce and more. Some of these integrations are possible through third party tools like Zapier or PieSync. You can see the full list here.

Moosend Support

If you need help quickly, Moosend has you covered. With an eager, dedicated support team available on paid plans, you can contact them through live chat and email, as well as browse their extensive knowledge base, follow video tutorials or sign up for a webinar to get hands-on instruction. When compared with its competitors, Moosend is one of the few companies to truly excel in customer service across the board, although understandably, support is limited for free accounts.

The Bottom Line: Moosend Review – Worth It in 2021?

Moosend is absolutely worth it if you need more than email marketing, but you don’t need all the bells and whistles. They offer competitively-priced plans that strip out a lot of the “nice-to-have-but-not-totally-necessary” extras and focus on giving you great features that other providers charge much more for. If you need a solid, well-rounded email marketing platform that also does landing pages and e-commerce while giving you the complete freedom to segment and tag your users your way, Moosend is a great alternative to more restrictive options like MailChimp.

The good news is that you can start using Moosend absolutely free by clicking the button below:

Moosend Review: Pricing, Features, Comparison [July 2021]
A serious contender for small to medium-sized businesses
This rather new contender in the world of email marketing has made it their mission to trim the excess and focus on must-have features. From automation to segmentation, tagging and landing pages, Moosend just works. It's that simple.
Ease of Use
Template Variety
Anti-Spam Features
Responsive Designs
Additional Features
Beautiful interface
Excellent support
Flexible design options
Plentiful integrations
Extremely affordable
Limited number of templates
Limited support for free plan customers
Moosend is an excellent budget-minded option for small to medium businesses looking for must-have features at an affordable price

AWeber vs ConvertKit: Which is Better?

If you’re trying to decide between AWeber vs ConvertKit for your email marketing, you’re in luck. When it comes to doing an unbiased, legitimate AWeber vs ConvertKit comparison and review, the first thing to keep in mind is that these two popular email marketing programs play in completely different fields. 

AWeber is one of the oldest email marketing software programs and was originally built on the unique (at the time) idea of sequential autoresponders or “drip content email marketing”.

On the other hand, ConvertKit is one of the newest players in the email marketing world but has focused its attention squarely on content marketers. With that in mind, let’s take a closer look at how these two platforms compare when it comes to the email marketing metrics that matter.



Both ConvertKit and AWeber have a free plan, with ConvertKit letting you have up to 1,000 subscribers and AWeber capping off their free plan at 500. If you’re just wondering which of the two give you most subscribers for free, ConvertKit wins. 

But there’s one other important point you should know about when it comes to number of subscribers and it has to do with how each of these email marketing services “count” subscribers respectively.

ConvertKit only charges you once per subscriber. That means if you have three lists and a subscriber is on all three, that subscriber only counts once. On AWeber, they count three times even though it’s the same person.

 Here’s a detailed breakdown of AWeber vs ConvertKit pricing: 











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As you can see, ConvertKit starts to outpace Aweber in terms of monthly pricing when you hit over 3,000 subscribers. If pricing is what matters most to you, AWeber comes out on top, especially when paying annually, which can knock a nice chunk off of the total price. 

However, as you’ll read in this review, price shouldn’t be the only thing you base your decision on. 

Winner: AWeber

Email Deliverability 

Deliverability is one of those things that email marketing platforms don’t talk about often, but it’s critical when it comes to making sure that your email lands in the user’s inbox and not in their spam folder or even in their Gmail Promotions tab. You want eyes on your email, in the inbox — and for that, deliverability is the metric to measure. 

Not surprisingly, both companies claim to have deliverability in excess of 99%. But an independent test  showed otherwise, with ConvertKit leading the pack over its rival.

AWeber vs ConvertKit Email Deliverability

In a true AWeber vs ConvertKit comparison, it’s good to know which company has the edge when it comes to making sure emails end up where they’re supposed to go.

Winner: ConvertKit

Ease of Use

Both AWeber and ConvertKit are built around ease of use. With drag-and-drop simplicity in everything from template design to building custom marketing automations, both email marketing providers continue to stay on track with the latest trends and best practices in email marketing. 

However it’s worth noting that both ConvertKit and AWeber use their own vocabulary to refer to certain features, which may be confusing to beginners. For example, ConvertKit calls email automations “sequences”, and Automations are customizable workflows. Confused yet? Yeah, it takes some getting used to. But once you understand what each one is referring to, setting them up is a piece of cake. 

Winner: Tie! 

List Management

Here’s where the two email marketing software programs differ considerably. ConvertKit is built around segmenting your lists with tags, whereas AWeber is more list-based. To illustrate this, let’s say you have a site geared toward pets, and you want to send an email out to your dog owners and your cat owners.

In AWeber, the process is a bit less intuitive. You can tag your users only after they click a link in your email, for example, something expressly says “I own a cat” or “I own a dog”. 

In ConvertKit, you can even tag users into groups that overlap. Let’s say that when they signed up, they clicked “I own both a cat and a dog”. Rather than having to create a whole new list for this segment, as you’d have to do in AWeber, you can simply tag these users “cat and dog owners” in ConvertKit and still keep your list management nice, clean and targeted. 

Furthermore, using our previous example, if you wanted to create a list of both dog owners and cat owners in AWeber, you’d be charged for those subscribers again, even though they’re already on your dog and/or cat lists, causing your monthly fees to ratchet up more quickly than you might expect even though you haven’t actually added any “new” subscribers. 

In short, AWeber is quite a bit behind the times when it comes to detailed and personalizable list management, so this round goes to ConvertKit

Winner: ConvertKit


In terms of sheer numbers, AWeber has by far the greatest number of customizable email templates: over 700. However, size isn’t everything, and their templates, much like ConvertKit’s, look somewhat dated. 

In terms of design and customizability, ConvertKit has embraced function over form, meaning that all of their email templates look very minimalist and clean. If you want an email designer that gives you all the bells and whistles, neither AWeber nor ConvertKit will really scratch that itch. 

However, to their credit, ConvertKit maintains its emphasis on just that: conversions. And simple emails tend to convert better than more complex ones, especially when viewed on mobile devices. Plus, their drag-and-drop interface makes it easy to do simple tasks like add your logo and customize your colors without touching a single line of code as you can see in the video below:

Winner: ConvertKit

Landing Pages

Both AWeber and ConvertKit have moved far beyond their initial email marketing roots and into landing pages and other integrations as well. From a strict landing page design, both services make it easy for you to drag and drop images, text, links, video and more to create beautiful, mobile-responsive landing pages .

Using AWeber vs ConvertKit landing pages also frees you up from having to pay for a separate landing page design program, since both are integrated with their respective email marketing services, providing beautiful and customizable opt-in forms that allow you to design code-free, or using CSS if you’d like a more hands-on approach. 

Winner: Tie! 

Marketing Automation

Marketing automation with ConvertKit is one of its strongest selling points, and rightfully so. But don’t let its simple click-and-drag interface fool you — there’s a lot of powerful stuff happening in the background. 

With ConvertKit, marketing automations are baked into the overall workflow, where you simply drag and drop the different steps you want to activate as they relate to your overall goals

ConvertKit’s customizable workflows are known as Automations, but its automated emails are known as Sequences

Unfortunately, despite its simplicity and ease of use, it doesn’t allow much in the way of split testing. You can test different subject lines by sending out a one-off email, but split testing large campaigns is off the table. You also cannot view the granular details, such as optimizing for things like delivery time, type of email content and so on.

That means if you want to split test large campaigns, it’s better to look for a different email marketing service altogether (we recommend GetResponse for this type of campaign!) 

With AWeber, automation is extremely simple. Rather than being built into the workflow, you simply click a message and select from a drop-down menu what you want to have happen. So if a subscriber takes a certain action (like clicks a link), do this other thing (like tag them in a certain way). 

It’s simple and it gets the job done for the most basic of needs, but if you’re expecting things like branching paths and logic, AWeber isn’t the service for you. In this case though, ConvertKit is the better of the two in an AWeber vs ConvertKit comparison in terms of automation. 

Winner: ConvertKit


Both AWeber and ConvertKit offer detailed reporting on the analytics that email marketers need to know, including: 

  • Email opens over time
  • Email clicks over time
  • Email revenue over time
  • New subscribers (per day, week, month) 
  • Subscriber growth (per day, week, month) 

You can also view demographic details about your subscribers, such as their country, city, state and more. 

However, this is pretty much where AWeber’s reporting ends, whereas ConvertKit’s is just getting started. 

Although both services offer basic reporting on any paid plan, ConvertKit’s Creator Pro plan (at $59/month) truly takes reporting to a whole new level. 

For example, let’s say that you’ve been experiencing a decline in open rate on your emails, and you’re not sure what’s happening. With ConvertKit’s Creator Pro plan, you can dive right into the detailed analytics to get into the details. 

Through its intelligent filtering process, you can filter information for different subsets of subscribers. So if certain users aren’t receiving your email for example, you can filter those who are using Gmail, Yahoo and other free email providers to determine if that might be the cause. 

ConvertKit’s reporting filters make it easy to diagnose email deliverability issues

Winner: ConvertKit

Third Party Integrations

ConvertKit integrates with a handful of popular services, including Shopify, Wix and Zapier (and Zapier can be used to extend its functionality even more). However this is one area in which AWeber truly excels, offering dozens upon dozens of integrations with every popular tool you can imagine, including WordPress, PayPal, SalesForce, FreshBooks, HubSpot and many, many more.

Part of this can be attributed to the fact that Aweber has simply been around much, much longer, and if your staff is already accustomed to using certain tools, AWeber will be a welcome addition without uprooting them out of their comfort zone or slowing down productivity. 

Winner: AWeber

Customer Support

This is one area where both AWeber vs ConvertKit thrive. AWeber offers support by live chat, email and phone, so if you feel like you get better support speaking to an actual human on the phone, AWeber is one of the few email marketing services that offers this option.

Conversely, ConvertKit provides live chat and email support, as well as a forum community where you can get help from other users. Both AWeber and ConvertKit offer detailed knowledge bases that walk you through how to do various things in their respective programs. 

Winner: Tie! 

AWeber vs ConvertKit: Which One is Better? 

The bottom line is that although it’s a challenge to make an apples-to-apples comparison between AWeber vs ConvertKit, ConvertKit comes out on top for its ease of use, its focus on email conversions (simplicity in design always wins!) and its excellent marketing automations.

If you want something that just gives you the basics and does so at a good price point, AWeber is not a bad choice, especially if you’re just getting started with email marketing. However, once you grow and start to stretch your email marketing wings a bit, you’ll find that AWeber is lacking in some advanced features. However, if integration is a must, AWeber is going to make the process much more seamless and straightforward. 

The good news is that both AWeber vs ConvertKit offer a free trial that you can sign up for with no credit card required. This allows you to test out many of the features of both services (up until you reach 500 or 1,000 subscribers respectively) and although the free accounts are limited (you won’t get detailed reporting information, for example), you’ll be able to get a feel for how both email marketing services work and can decide from there which one is right for your needs.

Advanced Strategies

Improve Email Deliverability Rates with Proper Authentication: SPF, DKIM, and DMARC

Email deliverability is one of the best ways to ensure that your message gets seen and opened by your subscribers. But what happens when email deliverability goes wrong? The fact is, all kinds of things can and do happen: emails get spoofed and suddenly people who have never heard of your brand get spammed by messages that look like they came from you. 

This, in turn, has a domino effect on your email deliverability rates. More people start marking these spoofed emails as spam and ISPs as well as email providers like Gmail, start taking notice. If you’re sending emails using your domain name, you’ll want to take actionable steps to secure and authenticate your email. 

And although it sounds difficult, with an alphabet soup of abbreviations like SPF and DKIM, the process doesn’t take long and will save you a great deal of headaches while helping to improve email deliverability rates. Let’s get started. 

What Exactly is Email Authentication? 

Think of email authentication as your own digital signature. It’s a way to verify that messages did indeed come from you, instead of a spammer spoofing your email address or an email address that looks like yours trying to get valuable user information by phishing. 

By default, even if you don’t have an extra layer of email authentication, there are several factors that influence the deliverability of your emails, including:

  • The number of spam complaints: Whenever a recipient has marked your email as spam (even if they originally opted in to receive it)
  • The number of bounces: If you send an email to an address that isn’t valid or doesn’t exist any longer
  • The reputation of the IP address youré sending from: The weight of this responsibility is generally firmly on your email marketing service and
  • The domain name reputation of the sender: Based on the previous quality and types of emails you’re sending from that domain name.

What Happens When an Email is Authenticated?

For every email you send, the recipient’s email server looks at the message. Based on the email authentication method you use, your email message either goes to the recipient’s inbox (pass), gets marked as spam (fail) or gets ignored by the server. 

Not having email authentication in place essentially tells the server “this email message may or may not be from a brand that the user is expecting to hear from”. Conversely, with email authentication, the server can instantly know “this message is indeed from this brand and the user is expecting it.”

How it actually works is rather technical, but generally speaking: 

  • The email sender (like Gmail, your ISP or web host) configures their servers with a set of rules that tell other servers how these emails can be authenticated. It then implements these rules.
  • The email server receiving that mail checks to see if the message in question is following those rules and once it’s verified, it authenticates that message.
  • Based on that authentication, the server receiving the email takes a specific action – for example: delivering the email, disregarding the email or flagging the email as spam

Basically, the server receiving your email verifies that you are who you say you are by looking at things like your DNS (Domain Name System) records to see if the email really did come from your domain, as well as other factors to be sure that the email is legitimate and safe to receive.

Important Note: Even if you’ve set up email authentication correctly but they failed the process, it’s still possible for them to be incorrectly flagged as spam. For this reason it’s better to have several methods in place and thoroughly tested while regularly monitoring them to see how they impact your email deliverability rates. 

How to Set Up Email Authentication

If you want to set up an email authentication method, your first step will likely involve either creating some DNS records or uploading a file to your web hosting provider. Your email marketing company can provide you with this information, or it may easily be found in their respective knowledge bases. For example: 

How to Set Up DKIM and SPF in AWeber

How to Set Up DKIM in GetResponse

How to Send DMARC-Compliant Mail in GetResponse


This alphabet soup of acronyms refers to the various authentication methods that email providers use to help email servers verify that the emails do indeed come from your brand or your company.  SPF, for example, stands for Sender Policy Framework and this method of authentication looks to see if the sender’s return-path header is faked. 

It does this by looking at which IP addresses and servers are allowed to send emails from that specific domain name. However, by itself, it’s not very strong. That’s why SPF is best used together with DMARC or DKIM to prevent your emails from being spoofed.

DKIM, which stands for DomainKeys Identified Mails, helps locate fake/spoofed return-path headers just like SPF, but the difference is that it takes the authentication process a step further by adding a sort of “digital signature” to the outgoing email. The receiving email server then looks for this snippet of text in addition to the IP addresses allowed to send from that server.

For added security, there are two keys: public and private. The public one goes in the DNS record and the private one sits on your email servers. The receiving email server looks for both of these keys to determine if the email is allowed to be delivered. 

DMARC takes this idea even one step further by looking not only at the sender’s credentials, but the recipient’s as well. Like DKIM, DMARC needs SPF as a foundation for it to work correctly. Think of both DMARC and DKIM as an extra layer of security and protection to help further improve email deliverability rates. 

Why Use Email Authentication to Improve Email Deliverability? 

Simply put, anyone can send an email and make it look like it came from anywhere else. Email authentication not only helps protect your credibility and your brand but also assures your readers that you are indeed from your company and that you are legitimate. If you happen to notice a high number of bounces when sending out your emails to your subscribers, it may indicate an issue with your email authentication process. 

To that end, it’s always a good idea to have either SPF + DKIM or SPF + DMARC in place. Done  correctly, this will not only increase the deliverability rate of your emails, but will also further help solidify trust and credibility between you and your subscribers. 

Which Email Marketing Company Has the Highest Deliverability Rates? 

Deliverability rates can vary from month to month, but we’ve found that GetResponse tends to have among the highest, followed by ConvertKit and then AWeber among top email marketing companies. Each one of these companies offers a free trial and some offer free accounts for life if you have a small number of subscribers. It’s a great way to try them out and get a feel for how they operate as you gauge deliverability levels for yourself to determine which one could be right for your business and your brand. 



MailChimp vs ConvertKit: Which is Better? [2021 Update]

So how does one of the web’s most popular email marketing services fare when it goes head-to-head with a service that bills itself as “the content creator’s email marketing software”? While it’s true that there are fervent fans on both sides of the debate, the truth is that although MailChimp vs ConvertKit comparisons may look similar on the surface, if you dig a ittle deeper, you’ll find out that there are quite a few differences, and those differences are crucial if you want to truly excel with email marketing.

In this detailed MailcChimp vs ConvertKit comparison, we’ll take a detailed look at what each platform does well, as well as where they can improve, so that you can decide with confidence.

If you’re only looking for a specific comparison of a certain feature, just click the table of contents below to go right to it.


If you want to know which is cheaper, MailChimp vs ConvertKit, MailChimp is the leader here. For their service, you’ll pay $49.99/month for up to 5,000 contacts compared to ConvertKit’s $79 for the same number of contacts and other features. However, as with every comparison, don’t let price be your only deciding factor. There are several other points you’ll want to keep in mind as you make your MailChimp vs ConvertKit comparison.

Winner: MailChimp

Email Deliverability

According to the latest email deliverability report, of the top 19 leading email marketing providers, ConvertKit (#12) scored above MailChimp (#14), but both still scored below our persona favorite, GetResponse.

MailChimp vs ConvertKit email deliverability

This report is continually updated every month with the latest information, so if making sure that the emails you send end up in the user’s inbox as they should, this is an important factor to consider as you evaluate MailChimp vs ConvertKit.

Winner: ConvertKit

Ease of Use

Both MailChimp and ConvertKit offer interfaces that are intuitive and easy to use, however their ease of use differs in a few surprising ways. For one, MailChimp allows you to drag and drop different elements in order to design your email. Keep in mind that as far as undoing any changes you’ve made, this feature only owrks with text.

Conversely, ConvertKit requires you to specify sender details first and then moves on to the email builder. There aren’t any drag-and-drop elements so generally you’re limited to simply adding images and adding and formatting your text. This might seem more restrictive, but this approach allows you to have greater control over making sure that your emails load and appear in a uniform way no matter what email program or system is rendering them.

If things like mobile-responsive email designs are important to you (and they should be), then having a more rigid framework to work in might be the better option. It depends entirely on your specific needs.

Winner: Tie!

List Management

ConvertKit does the concept of lists a bit differently than you might be used to. Whenever you upload contacts, they all go into the same “pool” but you can assign them to a certain form, sequence or tag in order to organize them etter. You can also create segments of users no matter which form, sequence or tag they belong to.

MailChimp on the other hand, lets you create lists and keep your contacts separate from one another. This is helpful in cases where you have different websites or different types of lists (for example, a list for people who opted in to receive a free report vs. those who have upgraded to a paid membership). Just know that MailChimp charges you per contact so even if you have one contact across both lists, that counts as two.  It may seem like you have more options with MailChimp, but you have to be careful not to “muddy the waters” with too many different lists or else the result can become cumbersome and confusing, not to mention expensive.

In short, ConvertKit’s simpler, more streamlined and more efficient contact management provides a much simpler way to streamline your contact management without having to deal with the extra tedious layer of list management on top of that. Same principle, better execution.

Winner: ConvertKit


Both MailChimp vs ConvertKit differ significantly in terms of how they approach design. The one you choose will likely depend heavily on your email marketing goals.

MailChimp has over 100 email design templates across many different industries and themes. You can create stunning email newsletters, announcements and more using their templates as a starting point.  Can you use your own template with MailChimp? Yes, but only if you have the Standard ($14.99/month) or Premium ($299/month) options.

MailChimp is also in the process of renovating their email builder, so as of this writing (February 2021), you can use their new, much more efficient and user friendly email builder only for emails versus having to use the classic builder (a clunkier interface) for broadcasts, newsletters and the like.

ConvertKit, on the other hand, has three design templates. Why only three? Because their own tests have shown that people prever minimal graphics in their emails and that plain-text tends to perform better than design-heavy messages. You can also bring in your own template design if you’d like.

As someone who is very much on the side of implementing things that lead to conversions over what “looks pretty”, I’ll have to side with ConvertKit in this case. Although it seems nice to have access to hundreds of design templates, the fact is, people don’t care much about newsletter design and less so if they’re browsing on mobile.

Winner: ConvertKit

Landing Pages

Both email marketing software programs offer the ability to create landing pages, but as you might expect in a MailChimp vs ConvertKit compariso, they both adhere to the same philosophies as with email design, meaning that MailChimp gives you a handful of templates (8 of them) and some blank options you can customize, and ConverKit gives you four.

MailChimp lets you design landing pages the same way you design forms, by dragging and dropping different “blocks” to create the page. Thankfully, the landing page designer is a lot more intuitive than MailChimp’s form designer. You can host your landing pages with MailChimp, and you’ll get reports on things like the number of visitors, clicks, conversions and subscribes, but you’ll need to pay $99/year for the “privilege” to host these landing pages with your own domain name.

ConvertKit has maintained their simple design perspective with landing pages too, so you can just as easily drag and drop to create landing pages using one of four templates as a starting point. There aren’t many options availale to make changes to the design, so if you want to do anything more advanced than changing colors or adding CSS, you’re out of luck. One bonus, however, is that you can host these landing pages on your own domain without paying extra.

Although ConvertKit has more limited options in terms of landing page building, the ability to host it on your own server without paying exorbitant fees is a definite bonus.

Winner: ConvertKit

Marketing Automation

Here, it really feels like MailChimp is having to play catch up. That’s because marketing automation is one of the major features that sets ConvertKit ahead of the pack. Through their Visual Automations, you’re given a sort of work-flow editor where you can choose how someone enters the sequence (for example, signing up for a free newsletter). Then, you can click and drag “steps” based on certain conditions, actions they take, or other events.

To illustrate what this means, if you were sending a gardening newsletter, you could set up an automation that if the user subscribed in the spring, (condition),  they’d get planting tips for spring. If the user clicked on a link, it could take them to a page on when to plant based on their geographic area (action). Or if you wanted to follow-up their subscription by announcing a sale on all vegetable seeds for the next week, that would be considered an event.

In addition, based on whatever actions the user takes, you can then have the system add them to other sequences. For example, if they placed an order for vegetable seeds based on your sales announcement, you could subscribe them to a list for the best tips for protecting vegetable gardens from pests and rodets.

In short, everything in ConvertKit is run and managed using tags. Once you get the hang of using tags to segment users, you can then direct what happens behind the scenes as they interact with your emails.

MailChimp is trying hard to catch-up in this regard, with its new Customer Journeys builder. It’s still fairly limited in terms of the automations it can do. They’re taking a page out of ConvertKit’s book by making workflows drag-and-drop simple, but much of the automations available are centered around e-commerce, which requires you to connect your store to MailChimp.

An example of a MailChimp customer journey

You’re also limited in terms of the kinds of customer journeys you can build in MailChimp based on the pricing package you have, whereas ConvertKit gives you access to all the tools right from the start. You can learn more about how marketing automation works in ConvertKit by watching their official video below:

Winner: ConvertKit


This is one area where ConvertKit is the one playing catch-up. That’s because although they do offer basic reporting, for a site that focuses on conversion optimization, the reports leave a lot to be desired. Open rates, click rates, unsubscribes, links clicked. Period. You don’t get any detailed, granular information that could help you improve, like heatmaps, geographic data or even bounce rates.

MailChimp gives you everything you could want in a report, and even things you may not have thought you wanted (but once you see them, couldn’t possibly live without). You get the basic opens, clicks, subscribes and bounces but also things like:

  • Hourly performance
  • Social statistics
  • Numer of opens y location
  • Performance by domain
  • Number of e-commerce sales
  • Click maps

And you can click on any one of the reporting topics for a deep-dive. You can also see how your campaigns compare against the industry average.

Winner: MailChimp, by far

Third Party Integration

Among MailChimp vs ConvertKit, who has the most integrations? MailChimp and ConvertKit offer a great number of them and both let developers have access to their APIs for more thorough integration. As of this writing, ConvertKit has nearly 90 different integrations with well-known sites and services including WordPress, Shopify and even Zapier, which in turn connects to several other apps.

The downside is that ConvertKit doesn’t really integrate with well-known CRMs like Salesforce, Zoho or HubSpot. Considering that this tool is all about marketing to artists and bloggers, it’s rather surprising.

It may look like 90 integrations plus the ability to extend that numer even more through Zapier is a LOT of integrations, but MailChimp has nearly double that number. But there’s one big integration missing from MailChimp, and that’s well-known e-commerce store Shopify.

Why? You can read all about their nasty breakup here. but in short, MailChimp won’t sync customer data with Shopify, which means if a user unsubscribed via the Shopify app for example, any other service that uses that same data also has to keep that informaiton in sync. It seems like a common-sense practice, since you wouldn’t want to keep emailing customers that have opted out (not only is it spamming, but in some places it’s illegal). MailChimp refused to allow this to happen, so Shopify understandably kicked them to the curb over it.

However, with that being said, having the freedom to integrate more apps is better than less, which is why it’s hard to beat MailChimp at this, (unless you also have a Shopify store and if you do, we recommend GetResponse), so with that being said, this round goes to the Chimp.

Winner: MailChimp

Customer Support

Both options for support when it comes to MailChimp vs ConvertKit are pretty robust. You can contact both email marketing services via email or live chat. Both services also offer very thorough knowledge bases and video and walkthrough tutorials. MailChimp does offer live chat and email support for the first 30 days of its free plan, whereas ConvertKit has no limits, but overall both services are fairly tied in this regard.

Winner: Tie!

Which is Better, MailChimp or ConvertKit?

The real answer to which is better, MailChimp or ConvertKit is that MailChimp is better if you need more freedom with your app integrations, more design flexibility, detailed reporting or you’re concerned about price above all else. ConvertKit is better if you want easier marketing automation, simpler design, access to all the features on one plan and streamlined list management.

To be fair, MailChimp is trying to attract anyone and everyone whereas ConvertKit has decided to focus squarely on content creators, artists, e-commerce and bloggers. Although that’s a pretty large swath of users, if that doesn’t cover you, you may find that MailChimp is a more well-rounded option. Still, you can’t discount the fact that ConvertKit has poured a lot of resources into making things much more user-friendly and, well, designed to convert.

The good news is that both services offer a free plan, so you can try them both out to get a feel for how they work and then decide accordingly.


MailChimp vs MailerLite [2021 Review]

Trying to decide between MailChimp vs MailerLite? Both of these email marketing software solutions are highly popular — mostly for being free in some form. But if you’re wondering which one is better for the long-term growth of your business, you’ll want to read this detailed review.

In this article, we’ll look at MailChimp vs MailerLite as well as the pros and cons of each one so that you can decide with confidence which one is right for you.

Subscriber Management

With MailChimp, subscriber management is simply a matter if creating an audience (previously known as a list), and then using tags and segmentation to break it down into specific sub-sets. From here, you can then send relevant messages to each group of subscribers.

MailerLIte, on the other hand, follows a similar principle but with a slightly different naming style. Instead of managing subscribers with tags, they’re simply divided into groups. The process is the same, just with a different name.

Keep in mind that both MailChimp and MailerLite charge you based on the total number of subscribers on your account — even if people unsubscribe.

Winner: Tie!


MailChimp boasts a deliverability rate of over 80%, which, when you consider it, is neither great nor terrible. Oftentimes when sending mail with MailChimp, your messages will land in the Promotions tab of Google’s Gmail, and it’s likely that your recipients will never see them.

MailerLite takes deliverability very seriously and leverages more intelligent email sending practices to help more of your messages end up in the inbox where they belong. However, it still lags behind industry leaders GetResponse and AWeber. Still, as part of our apples-to-apples comparison, MailerLite is ahead of MailChimp as far as deliverability goes.

MailerLite outperforms MailChimp deliverability as shown by a third-party independent study

Winner: MailerLite (but not by much!)

Creating Emails, Newsletters and Landing Pages

Both MailChimp and MailerLite have features beyond email marketing, including landing pages and pop-ups. But how easy are they to use and work with?

MailChimp offers a number of quality templates for you to use in order to embed on your site. You can also use similar templates for your landing pages and newsletters. The service also allows you to customize them but if you want to code your own, you’ll need to pay for the Premium package which can set you back several hundred dollars per month!

They do, however, offer you the ability to customize their existing templates using the drag-and-drop editor, so no coding or design experience is necessary.

Conversely, MailerLite carries over its clean, straightforward approach to its email, newsletter and landing page templates too. You can also use their templates or code your own, but you’ll need to upgrade to the paid plan to do so. As with MailChimp, MailerLite features an intuitive drag-and-drop editor to give you greater customization over their default newsletter and email templates.

Winner: Tie!

Integration with Third Party Programs

MailChimp’s 200+ integrations with third party programs far surpasses MailerLite’s, however, MailerLite also has several integration options in addition to letting developers access their API, which is a programming interface that lets you integrate the service with other apps beyond those integrations that are officially supported.

What’s more, both MailChimp and MailerLite work with Zapier, which lets you “hook” in other apps to extend the functionality of each respective platform.

Winner: MailChimp

Marketing Automation

This is understandably a BIG consideration when deciding between MailChimp vs MailerLite. It’s one thing to design an email campaign every now and then, but what if you could automate much of the process? Both email marketing services allow you to do so, but MailChimp makes it extraordinarily and unnecessarily complicated.

MailerLite, on the other hand, has taken a much simpler approach. Its automations follow a more familiar “workflow” format, where you simply add triggers in an “if this happens, do this” style.

An example of MailerLite Automation

With the ability to create clear paths and branches, MailerLite has taken the confusion and frustration out of marketing automation. MailChimp isn’t far behind though, especially with its new take on the process, which they call Customer Journeys. Still, as of this writing there are still some wrinkles in the system that need to be ironed out, and until that happens, MailerLite is the clear winner here.

Winner: MailerLite

Reporting and Analytics

Both MailChimp vs MailerLite have solid reporting and analytics, and both services offer e-commerce reporting as well, however MailerLite is limited to online Shopify and WooCommerce whereas MailChimp has a much greater selection of e-commerce vendors to report from. Both services can also tie into Google Analytics, giving you a fuller picture of how your marketing campaigns are doing.

Winner: Tie


This is the biggest question we receive. If you just want to know which service lets you have the most subscribers for the least amount of money starting out, MailChimp is the answer.

However, if you’re looking into the future as far as growing your business and you want a fuller picture of your options, it’s a good idea to dig deeper in to MailChimp pricing and MailerLite pricing to have as close of a comparison as possible.

Both MailChimp and MailerLite have a free plan. With MailChimp, you get 2,000 suscribers with the ability to send up to 10,000 emails per month. With MailerLite, you get 1,000 subscribers with the ability to send up to 12,000 emails per month. Don’t forget that even if they unsubscribe, these users count toward your subscriber totals.

However, once your business starts to grow and you get more and more subscribers, MailerLite becomes the cheapest option, giving you a larger number of subscribers and an email sending allowance per month that’s cheaper than MailChimp for a similar plan. With this in mind, although MailChimp is the cheapest starting out, MailerLite is better for long-term growth, making it a clear winner.

Winner: MailerLite


We can’t realistically do a  MailChimp vs MailerLite comparison without talking about support. Even if you’re a pro at crafting campaigns, creating landing pages and designing newsletters, you’re going to need a helping hand every once in awhile. So how responsive is their support?  With free plans in any case, support is going to be lacking, so don’t let that cloud your judgment.

With MailChimp, you’ll get access to a knowledge base and tutorials, as well as 30 days of support on the free plan, but after that, you’re on your own. Contextual help is available at any time. The paid plans offer different tiers of support depending on which one you choose, with Premium (at $250/month) giving you access the phone support.

MailChimp Support Options


MailerLite offers an extensive knowledge base and video tutorials as well as support in multiple languages via email. If you have a paid plan, you can access support via live chat. If you need even faster support options as well as GDPR support, custom landing pages and emails, a dedicated account manager and priority support, consider MailerLIte’s “MailerPro” option which costs $100/month.

As you can see, both companies offer a wide variety of support options. However, in terms of priority support and the value that comes with it, MailerLite wins again. At $100/month, you get more features and more one-on-one support than with MailChimp at double the price.

Winner: MailerLite

MailChimp vs MailerLite: When Should You Use Each One?

Every business’ needs are different, however, you likely value certain features more than others, in which case it becomes much easier to choose between MailChimp vs MailerLite as your email marketing service of choice.  With that being said:

You should use MailChimp if:

  • You need a solution that’s more than just email marketing – MailChimp offers comprehensive features including landing pages, a basic CRM, social media post scheduling and other ad features. The CRM itself is especially impressive if you don’t want to invest a huge chunk of money on bigger solutions or on extras you don’t need. With the MailChimp CRM, you can take advantage of advanced options like behavioral targeting based on purchasing behavior, calculate customer lifetime value and see how engaged your users are with your marketing initiatives.
  • You need advanced reporting options – MailChimp holds nothing back from its data or reporting. With a beefy analytics and reporting suite, it combines the normal email metrics (number of opens, clicks, bounces, unsubscribes) as well as audience analytics and more so that you can confidently calculate the ROI of your email marketing campaigns.

    You want a solution that scales, hassle-free – MailChimp scales amazingly well, but this hassle-free functionality comes at a high price tag. As your subscriber list grows and you start tapping into new features, expect your bill to make considerable leaps and bounds.

You should use MailerLite if:

  • You want great value for the money – MailerLite doesn’t nickel-and-dime you to death by making you pay more each time you want to add a new feature to your account. With landing pages, pop-up forms and even auto-resend of failed emails baked into the system, it’s a great deal for startup businesses or those who are looking for a simple solution to “get their feet wet” with email marketing.
  • You want speed and simplicity – MailerLite shines when it comes to sending emails in a way that won’t get you relegated to the user’s spam folder or promotions tab. It even lets you schedule your messages to send within a certain timeframe or time zone. If you just want an email marketing solution that works, without being complicated, MailerLite is an excellent choice.Now, that’s not to say that it’s bland or boring. it’s just that MailerLite has done a great job of cutting out the complicated steps of getting an email campaign up and running. We even use it ourselves here at MailFocus!
  • Support is a priority for you – MailerLite’s customer support is available in multiple languages, and customer service is even available for free plans, 24 hours a day, 7 days a week.

Which is Better, MailChimp or MailerLite?

As you can see, both of these email marketing services do a great job when it comes to helping small businesses or solo entrepreneurs get up and running quickly and efficiently. However, beyond their free plan features, the solutions start to vary considerably. You’ll want to consider which priorities you truly value and what you really want out of an email marketing tool before you make your choice.

The good news is that both offer free plans that have no time limit, so you can take them both for a spin and see which one fits your needs!


Klenty Review 2021: Pros and Cons of this Popular Sales Enablement Tool

An excellent option for those looking to combine email outreach with sales follow-up and engagement

Klenty bills itself as a “sales enablement platform” which is a really fancy way of saying “email marketing and follow-up for sales”. But does it really live up to the hype? Our Klenty review is ready to help answer your most common questions and help you decide if Klenty is right for your needs.

What is Klenty?

Oftentimes, when it comes to email marketing, outreach is one of the toughest parts. Everyone tells you that email marketing success is all about identifying those warm leads, but how can you reach out to potential prospects if they’ve never heard of you?

Enter Klenty.

Now, keep in mind that this review and this tool itself are not promoting the use of spam, list-buying or any of that nonsense. The best email marketing strategies are centered on doing your research, finding potential prospects with a problem that you can solve, and introducing them to your product or service in a way that’s not intrusive or slimy. Unfortunately, people are all too aware that the lazy sales process is to blast out emails to anyone with a pulse and hope some of it sticks.

Klenty is not the tool for that.

If, however, you’ve identified your ideal customer, you’ve got a solid grasp on who your target audiece is and you want to connect with them in a way that’s genuine and receptive…

Klenty is absolutely the tool for that.

Here’s how it works and why you’ll want to put it on your shortlist of cold email outreach tools.

Klenty Features Worth Talking About

Klenty offers a number of features that are invaluable for sales outreach. In this Klenty review, we’ll look at some of its more notable selling points.

Email Personalization with Placeholders

The problem with most sales outreach emails is that you can spot one a mile away. They all start with thigs like  “Hello ($firstname)!” and then launch into a pitch. Klenty goes way beyond this. Through the use of Placeholders, you can personalize any and every aspect of each email you send with as much detail as you have about each prospect.

Klenty uses placeholders as a way to personalize emails

Unlike most email marketing solutions, you’re not limited to whatever personalization options the marketing provider gives you. Klenty lets you create an unlimited number of Placeholders based on whatever information you’ve already collected about your prospect. You can add new Placeholders at any time, which is a quick and easy way to really make each email seem more personalized and tailored to the user, without a ton of extra work on your part.

Once you’ve created your placeholders, then the real magic happens.

Marketing Automation: If > Then Follow Ups

Let’s say you send out your highly-personalized emails and you start getting replies. You can use Klenty’s marketing automation to easily create a chain of events (“if this, then that”) that will trigger in response to the user’s reply. And it doesn’t necessarily have to be a reply. If they opened the message, clicked a link, or took any other relevant action, you can create a marketing automation in Klenty (known as a Cadence) to automate how that action should be handled by the system.

Klenty offers marketing automation based on different triggers

Deliverability Options

One of the biggest obstacles for sales enablement is deliverability. And much of the issue surrounding it is based on the sender, so it often seems like it’s out of your hands and out of your control. With Klenty, every possible obstacle has been removed so that your chances of landing in the prospect’s inbox are greatly increased.

Klenty connects fully with Gmail, Office360 and any other email solution so that you don’t have to deal with your messages getting on a blacklist because of some spammer’s actions, or hoping that your email gets noticed because it got lumped in with other low-reputation accounts. That means your email lands in their inbox — not in spam, and not in promotions. Inbox. That’s vitally important for your sales outreach process.

To that end, Klenty also lets you use your own custom domain tracking to avoid setting off spam filters that “see” an email coming from your domain, when it’s really being sent by another service. Using Klenty’s custom domain feature keeps your domain on the up and up with spam filters and greatly reduces your chances of being incorrectly labeled as spam.

CRM Integrations

Finally, you’ll be glad to know that Klenty works well with your existing systems too. Although it can be used as a standalone tool, it integrates well with popular CRMs, including:

  • Pipedrive
  • Salesforce
  • Zoho and
  • Hubspot

From within whichever CRM you prefer, you can manage your email follow-up without having to switch and shuffle around between programs. For example, Klenty integrates perfectly within Salesforce without taking over or changing any of the processes you know, love and follow. Klenty automatically notes your salesforce leads, and can add them to an email cadence, which then lets you select templates and set up other automations using Klenty, but without leaving Salesforce.

Essentially, you’re letting Salesforce do what it does best, while letting Klenty do what it does best, and building up warm, receptive and engaged leads and referrals in the process.

Klenty also works with Zapier, so if you’re comfortale with this integration tool and want to use Klenty right away, there are plenty of pre-made Zaps that you can install and set up in one click.

Klenty Pros and Cons

No sales tool is without its pros and cons and that includes Klenty. On the positive side, many users remark that the support for Klenty is top-notch and highly responsive. In addition, they note that the user interface is much more streamlined and simplified than other Klenty alternatives (like Zoho, which can be overwhelming). Klenty integrates with many popular systems without a lot of hassle and fuss, enabling businesses of all sizes to scale their sales outreach without having to send emails manually.

On the downside, there are some hiccups from time to time with the sending of email (so as not to trigger spam filters). Secondly, although Klenty is not a CRM in itself (it works much better when connecting to established ones), it does offer some CRM-like features but as this isn’t its real focus, you’d be better off choosing one of the major CRMs and then integrating Klenty with it.

How Much Does Klenty Cost?

Klenty starts at $30 per user per month. Keep in mind that advanced features, like the Salesforce integration, start at $60 per user per month. Other integrations like Zapier, Zoho and Pipedrive can all be had with the lower-priced plan.

Is There a Klenty Discount Code?

Klenty does offer discounts for startups and non-profit organizations. You’ll need to contact them in order to see if you’re eligible for these discounts. They also have a discounted amount available when you pay yearly versus monthly. With the yearly plan, you’ll save $10 per user per month. You can also take advantage of a 14-day free trial with no credit card required.

Does Klenty Have a Free Version?

Klenty does not have a free version, but they do have a free 14-day trial which will let you try out the system and determine if it’s right for your needs. Since there’s no credit card required in order to sign up for the free trial, you can simply discontinue using it and you won’t be charged.

The Klenty Review Bottom Line: Is It Worth It?

Klenty is a robust sales engagement and follow-up platform that’s definitely worth trying out if you need something a bit more sales-focused than a simple email marketing solution. The fact that it integrates nicely with major CRMs is a great bonus, making it a fantastic cold email outreach tool for your sales team.

Of course, where Klenty truly shines is in letting you use your own domain as the foundation for sending your emails, helping to improve email deliverability rates and greatly lessen the chances that your email will be marked as spam. That being said, it’s important ot use tools like Klenty for targeted outreach that you can then scale over time. Klenty is not a cold email blast tool, but rather a solution that allows you to connect with and gradually increase the engagement levels of your prospects. For what it does, it’s affordably-priced, intuitive and designed to excel.

Klenty Review 2021: Pros and Cons of this Popular Sales Enablement Tool
Email marketing + Sales Outreach in one solution
Klenty bridges the gap between email marketing, sales follow-up, outreach and calling in one integrative and intuitive experience.
Ease of Use
Additional Features
Intuitive and simple user interface
Affordable + discounts available for startups and organizations
Easy to set up and use
Integrates with Gmail, Office 360 and other email services
Must upgrade to the higher tier plan for Salesforce integration
You may experience some obstacles with sending emails over a period of time
An excellent option for those looking to combine email outreach with sales follow-up and engagement

MailChimp vs AWeber: Which is Better? [June 2021]

Whether you’re looking at MailChimp vs AWeber or AWeber vs MailChimp, the truth is that both of these hugely popular email marketing services offer a number of benefits for marketing your online business. In this detailed comparison, we’ll look at both email marketing software programs and see if one truly outshines the other.

Which is better, MailChimp or AWeber? Let’s take a closer look:

MailChimp vs AWeber Free

MailChimp’s free plan, with its ability to host up to 2,000 subscribers at no charge is one of the reasons this email marketing service quickly found itself at the top of the list. However, don’t let the number of subscribers be your only consideration when deciding between Mailchimp vs AWeber. It’s important to look at the full picture when comparing these two email marketing services in order to choose the one that’s right for your specific needs.

MailChimp and Aweber Pricing – Which One is Cheaper?

AWeber offers two plans: Free and Pro. Their free plan lets you have up to 500 subscribers but also allows you to use most of the features the service has to offer.

In other words, you don’t need to pay for a higher level plan in order to access more features.

If you have more than 500 subscribers, you’ll pay:

  • 0-500: $19/month
  • 501-2,500: $29/month
  • 2501-5,000: $49/month
  • 5,001-10,000: $69/month
  • 10,001-25,000: $149/month

If you’re wondering why the free plan lets you have up to 500 subscribers, but the lowest level of the pro plan charges you $19/month for the same amount, you can see the differences between AWeber Pro and Free here.

Conversely, MailChimp has four plans, but each level unlocks more features. MailChimp charges based on the number of subscribers you have. So if you have:

  • Up to 2,000 subscribers: FREE
  • Up to 50,000 subscribers: $9.99/month
  • Up to 100,000 subscribers: $14.99/month
  • Over 200,000 subscribers: $299/month (no, that’s not a typo!)

Winner: MailChimp

In terms of sheer list size, MailChimp clearly beats AWeber. Paying just $14.99/month for up to 100,000 subscribers on MailChimp versus needing to get a custom quote from AWeber (but paying over $149/month for the same list size) seems like a no-brainer.

As an added bonus, if you don’t want to use autoresponders or any other features that MailChimp has to offer, and you just want to send out a newsletter every now and then, you may be interested in knowing that MailChimp has a pay-as you-go plan that charges you a set fee per email sent. The amount you pay depends on where you live, and you get the same feature-set as in the Essentials Plan.

But don’t let that be the only criteria you use to evaluate MailChimp vs. AWeber!

Send Limits: How Many Messages Can You Send Per Day?

It’s no use having hundreds of thousands of subscribers if you’re limited to how many messages you can send them in a given day or month, and how often you can send those messages.

For example, on MailChimp’s Free plan, you can send up to 10,000 emails per month, with a limit of 2,000 per day. Those send limits are multiplied based on the tier you have:

  • Essentials Plan Send Limits: 500,000 emails/month to up to 50,000 subscribers
  • Standard Plan Send Limits: 1,200,000 emails/month to up to 100,000 subscribers
  • Premium Plan Send Limits: 3,00,000 emails/month to up to 200,000+ subscribers

AWeber has no such sending restrictions, making it the clear winner when you don’t want to think about whether or not you’ll reach your send limit if you have a large number of subscribers.

Winner: AWeber

Marketing Automation with Mailchip and AWeber

Both MailChimp and AWeber started out as basic autoresponders, allowing users to schedule sequential emails that went out at certain times over the course of several weeks or months automatically. Since then, they’ve expanded their features to offer a larger suite of marketing automation tools.

However, in order to properly compare Aweber and Mailchimp’s autoresponder functionality, we need to look beyond traditional ‘drip’ style autoresponders and explore the idea of ‘marketing automation’ a feature that has been introduced into several leading email marketing solutions over the past few years.

Marketing Automation in MailChimp

MailChimp offers a wide variety of automations which are based on certain “triggers”. At their simplest, a trigger is something that simply happens over the course of time, like mailing the customer a Happy Birthday email on their birthday or something that happens as a result of the customer doing something (like visiting a product page or adding an item to their cart).

The list of Marketing Automation triggers in MailChimp is fairly long, but you can see them all here (opens in a new window).

Marketing Automation in AWeber

Compared to MailChimp, AWeber’s automations are much more basic. With AWeber, you can tag users based on the actions they take with regard to an email, such as opening it or clicking a link.

And that’s it…really.

Now, it may not seem like much, but unlike MailChimp, Aweber has stayed true to what it does best: managing emails. That’s why, if you want to build an advanced workflow, such as sending certain messages if a customer buys a specific product, you’ll likely be better off with MailChimp, although it can feel overwhelming to slog through all the options it gives you.

If you want to keep it simple, AWeber is a better option. But with regard to sheer flexibility between the two, MailChimp covers more options.

Winner: MailChimp

User Interface and Ease of Use

Both AWeber and MailChimp have tried to make their user interfaces as simple and as straightforward to use as possible. MailChimp has gone with a cleaner, clearer interface with a lot of white space, versus AWeber’s more traditional approach of putting relevant actions all in one spot.

MailChimp’s user interface is neat and clean, but there are more steps to click through to do what you want.
AWeber walks you through each step using a progress bar and straightforward options.

Although they might look similar from the images above, AWeber’s step-by-step guidance (shown by the progress bar above for each step) is much more welcoming, especially for first-time users. No matter what you want to accomplish, AWeber’s easily-recognizable progress bars will walk you through it, and as you become more comfortable wtih the platform, you’ll come to know exactly how many steps a certain process will take — be it customizing your newsletter design or sending out your first email campaign.

Conversely, MailChimp may look neat and organized, but there are a lot of steps involved in taking the actions you want to take, and a lot of frustrating back and forth without any clear guidance on where you need to go in order to do what you want. For a service that prides itself on being “chimp-simple”, MailChimp has a long way to go in terms of user-friendliness.

Winner: AWeber

Newsletter Design and Mobile Responsive Email Templates

Both MailChimp and AWeber let you drag and drop different elements in order to create or edit your emails or newsletters. From text and logos to images and links, the process is incredibly streamlined and easy to follow, even if you’ve never designed an email before.

Traditionally, MailChimp’s process has been much more clunky in this regard. You had to essentially drag and drop different elements (like headlines separate from paragraphs) and you couldn’t Undo or Redo any steps. However, they’re currently working on a beta feature called the New Builder which lets you type directly inside of an email — something that Aweber has always let you do.

MailChimp is debuting a new email builder, but it’s still a work in progress

When it comes to newsletter design and mobile responsive emails, MailChimp is playing catch-up with AWeber in terms of ease of the use and functionality of designing an email from scratch.

As far as mobile responsive email templates go, MailChimp offers over 100 mobile-friendly templates for nearly any email marketing goal. In contrast, AWeber offers over 700. You can also code your own template with AWeber, whereas with MailChimp, you’ll need to pay for the Standard plan to open up this option.

If you’re sorely lacking for inspiration, you’ll be glad to know that AWeber also allows you to choose from its library of over 6,000 stock photos and images which is a helpful touch for those who consider themselves “design-challenged.” This way, you won’t be starting completely from zero!

Winner: AWeber

List Segmentation with MailChimp vs AWeber

Segmenting your audience into smaller groups is a smart tactic to improve your email marketing response rate and engage with those users who have specific interests and reasons for subscribing to your list in the first place.

It’s important to note that neither MailChimp’s Essentials plan nor Aweber’s Pro Plan lets you email multiple segments at once. Even if you have an offer that’s relevant to one group that falls into two different segments, you’ll need to create a new segment for them that combines the folks in Segment 1 and/or Segment 2.

If you really want to be able to get granular with your list segmentation, GetResponse is a solid option that allows you the freedom to do so. MailChimp also offers this functionality, but with a much higher $299/month price tag.

And although it’s better to have a single list and just segment your users, AWeber does allow you to send the same email message across multiple lists, whereas MailChimp does not. That gives AWeber a slight edge here but this is an area where both MailChimp vs AWeber could stand to improve overall.

Winner: AWeber (barely!)

Reporting and Analytics

Fortunately, both MailChimp and AWeber give you access to detailed statistics all about your email lists and subscribers. MailChimp wins in this regard, since you can click on any part of your report and drill down to get the details. For example, you can view:

  • Emails opened
  • Links clicked
  • Social media activity
  • Inbox (formerly known as Conversations)
  • Google Analytics

MailChimp Inbox requires a bit of an explanation:

MailChimp Inbox, which used to be known as Conversations, allows a more open, back-and-forth two way communication between you and your subscribers. In your MailChimp Inbox, you can see whether or not a subscriber has sent you a message, and from it, you can respond back.

What’s neat about this feature is that MailChimp automatically creates a unique  “reply-to” email address for every conversation, so that you essentially have a log of conversations with your subscribers. MailChimp also compares your email subscribers’ engagement levels with standard engagement levels in your specific industry.

Meanwhile, AWeber does not currently have this kind of functionality, but it does offer something else of benefit, and that’s the ability to create segments based on analytics reports. For example, if you want to send an email only ot those who opened your last email message, you can do so directly from the Reporting area, without the need to back out and go through the process of creating an individual segment again.

MailChimp will let you know, in its Audience dashboard, which subscribers engage often, occasionally and seldom with you, so you can retarget them directly from that area if you wish.

In terms of who wins this round, it’s more of a tie, since both services offer interesting features in addition to robust reporting that helps you better understand your mailing list metrics and subscribers.

Winner: Tie!

Landing Page Design

Both AWeber and MailChimp have recently rolled out landing page design as part of their suite of products. However, compared to standalone landing page design platforms like Unbounce and Instapage, both MailChimp landing pages and AWeber landing pages don’t go much beyond the basics.

Just like with emails, you can click and drag to create mobile-responsive landing pages and use them to entice users to sign up to your mailing list. However, unlike emails, you can’t split test your landing pages with either service, which you won’t know which of your landing pages converts more visitors to subscribers; the landing page design options of both AWeber vs MailChimp simply aren’t extensive enough to want to use them over more full-featured options.

If you just want to be able to create basic, simple landing pages, though, the options that both companies offer are decent enough to get you up and running, just not much else.

Winner: Neither!

MailChimp and AWeber Split Testing

And speaking of split testing, both MailChimp and AWeber offer this option with their emails. If you’re new to split testing, in short, it lets you experiment with different options and split the messages between you subscribers.

Let’s say you wanted to know which subject line would convince more of your users to check out your latest sale, so you send one email to half of your subscribers with the subject line “50% off Sale Happening Now”.  With the other half, you send out the same email, with the only difference being the changed subject line: “Get 50% Off Until February 1st”.  You then send them out at the same time.

Over time, you can then see which of the subject lines encouraged more users to open the email or click through to the page with the sale items. Continuing to do this over time will help you learn what spurs your readers to take action, and in turn, helps you improve the quality of your list.

Of course, you don’t have to send out your emails in a 50/50 split. It can be whatever percentage you choose. AWeber lets you split test up to three different groups. MailChimp lets you split test starting with their Essentials plan and also lets you choose among three different groups. MailChimp has a slight edge here in that they also allow for Multivariate Testing, which means testing different individual pieces of an email campaign simultaneously.

Going back to our previous example, rather than testing just the subject line, you could use Multivariate testing to test the subject line, the sender name and the time of day the email is sent. However, you’ll pay a hefty price for this feature, since it’s only available in MailChimp’s $299/month Premium plan.

Winner: MailChimp (but only if you’re prepared to pay the price!)

Integrations with Third Party Apps and Services

Both MailChimp and AWeber’s own core functionality can be further extended thanks to their integrations with other popular third party apps and services. Want to integrate MailChimp with WordPress? What about AWeber integration with Shopify? There are third party plugins (both official and unofficial) that can help you do just that.

Much of the integrations that are available for MailChimp are only possible through third party programs like Zapier, so you may incur an additional fee depending on the integration you want to use with MailChimp and how extensive you want it to be.

Conversely, AWeber offers hundreds of official integrations with apps and other services. Those that need a third party tool are marked with a symbol in the upper left corner of their integrations page.

An example of some of the many integrations available for AWeber

Winner: AWeber

We’ve covered a lot of options in this head-to-head review of MailChimp vs AWeber, but the bottom line is that there are going to be some areas where one email service clearly wins over the other. With that being said:

Why Choose MailChimp over AWeber?

It’s free to get started: MailChimp’s popularity is solidly rooted in its free plan. If you’re on a shoestring budget and you don’t mind having MailChimp’s branding attached to every email you send, it’s a good option for those just starting out. However, keep in mind that many of MailChimp’s more advanced options are locked behind its paid plans.

It offers a great blog-to-email feature: If you just want to keep your subscribers updated by automatically sending emails whenever you publish a new blog post (or at any other timeframe you choose), MailChimp has a number of professional-looking RSS to email options that you can customize. This lets you do a sort of “post roundup” digest of your latest blog posts and email your subscribers every week, for instance,with links to the articles. In this respect, AWeber’s own RSS to email templates are very dated-looking and there are few to choose from.

You can have one-on-one conversations with your subscribers: If a subscriber has a question, MailChimp Inbox has the ability to turn your email list into more of a support ticket-style interface without making you ever leave the dashboard area. This is a great way to build a relationship with your readers and keep the conversation going beyond the messages you send.

Why Choose AWeber over MailChimp?

It offers far more design options: With hundreds of mobile-responsive templates to use as your starting point, you can create nearly any type of newsletter or email campaign design you want, and can be sure it will look flawless in any device.  You can also code your own design if you’d like.

Support is second-to-none: AWeber is one of the few email marketing services that offers support via phone, 24/7 live chat and 24/7 email support. That means you can reach someone virtually any time you need help. Support isn’t one of those things we often think about until we need it, and AWeber has gone above and beyond to make sure that you can get the answers you need from an actual human, whenever you need them.

It offers an easier setup process: AWeber is excellent about walking you through processes step by step. Whether you’re setting up your first autoresponder or launching your first campaign, AWeber guides you through it in stages, so you can get comfortable with what you’re doing, making it more familiar and easier each time.

MailChimp vs AWeber: The Final Round — Who Wins?

The question of which is better, MailChimp vs AWeber depends on what you plan to use it for. If you only care about the cheapest service that lets you have the most subscribers but doesn’t really give you tools to go deeper than sending a basic newsletter, MailChimp’s free plan will suit your needs just fine. And there’s nothing wrong with that! Some people only need the basics, and if that’s you, then there’s no need to pay for stuff you don’t need and won’t use.

MailChimp’s pay-as-you go option is also ideal if you’d rather pay per email sent without being locked into paying a monthly fee.

However, if you want access to all of the features right from the start, you’ll feel MailChimp start to nickel-and-dime you as you’re suddenly required to pay to access a higher tier of services if you want, for example, the ability to use your own custom template. You’ll pay even more to access phone support — both things that AWeber offers right out of the box with its Pro plan.

Overall, MailChimp may excel in pricing for the sheer sending power per number of subscribers that you get, but that’s not the be-all-end-all of email marketing. If you’re serious about choosing a mailing list provider that gives you greater freedom to grow your list as well as tap into the features and options that help you do that, AWeber is a far better option. You can start with their free plan or try out the Pro plan for 30 days. They’ll even move over your account from another email service (like MailChimp) for free.




The ONLY AWeber Review You’ll Ever Need! [January 2021]

AWeber is one of the best email marketing tools for those new to list building and online marketing

In this detailed AWeber review, we’re going to take a closer look at one of the most popular email marketing services. We’ll look at AWeber pros and cons, pricing, templates and more so that you can have a detailed, well-rounded review and decide for yourself whether or not it would be a good fit for your business.

Don’t have time to read everything? Here’s our overall rating:

The ONLY AWeber Review You’ll Ever Need! [January 2021]
Worth it for those just getting started
A strong contender in the world of email marketing services. Excellent knowledge base full of tips, tutorials and videos to help you learn email marketing. Good all-around functionality for those who don't need a lot of bells and whistles.
Ease of Use
Template Variety
Anti-Spam Features
Responsive Designs
Additional Features
Excellent support
HUNDREDS of templates
AMP support
Dozens of integrations with popular third-party apps
Segmentation not as robust as other services
Marketing automation only covers the basics
AWeber is one of the best email marketing tools for those new to list building and online marketing

What is AWeber?

AWeber’s popularity is particularly high due to the fact that it was one of the first email autoresponders on the market, going back all the way to 1998.  Since then, they’ve added a variety of features to continue to maintain their ranking at or near the type of major email marketing services.

At its core, AWeber is an email marketing service that lets you create a mailing list. With that mailing list, you can attract subscribers, send HTML newsletters, automate the sending of email campaigns with autoresponders and get detailed reports on your email analytics, including what percentage of people received and opened your email, as well as what percentage clicked on the link within it.

Is AWeber Free?

Many email marketing services have created a free plan similar to MailChimp’s free account, and AWeber is no exception. However, it differs in that while MailChimp lets you use the service for free if you have up to 2,000 subscribers, AWeber limits up to only 500. Both services also display their banner or logo at the bottom of your emails.

If you want to learn more about AWeber free, check out our AWeber Free review. You can also see how it compares to other free email marketing services.

AWeber Pricing: How Much Does AWeber Cost?

AWeber is available with a free plan, as well as several paid plans. AWeber pricing is broken down as follows:

  • Up to 500 subscribers: $19/month
  • 501-2,500 subscribers: $29/month
  • 2,501-5,000 subscribers: $49/month
  • 5,001-10,000 subscribers: $69 per month
  • 10,001-25,000 subscribers: $149/month
  • 25,001+ subscribers – You’ll need to get a custom quote from Aweber support

AWeber Coupon Code: Does It Exist?

Although AWeber pricing is pretty much in line with other email marketing services like GetResponse and ConvertKit, people nevertheless look for an “AWeber coupon code” to see if they can understandably save some money. Although there’s no AWeber coupon code (no matter what those coupon sites tell you, there isn’t one), AWeber does have a few options to help:.

You can get a 14% discount if you pay quarterly, and a 14.9% discount if you pay yearly. If you’re a student or a non-profit organization and have proof of this status, you can send AWeber a copy of your ID or other documentation to get a discount.

What’s Included in AWeber Pricing?

Unlike other email marketing services, AWeber pricing is not segmented by features, but rather by subscribers. That means all features are available on every plan, and the only difference is the number of subscribers you have.

It’s worth noting one major caveat when it comes to AWeber’s subscriber-based pricing, and that is that it counts all subscribers toward your total — even if those users unsubscribe or their email address bounces (as undeliverable or for whatever reason). Keep this in mind as you read over our AWeber review to better understand some of the drawbacks of this popular email service.

With that being said,  some of AWeber’s features aren’t as extensive or as well-developed as those of other email marketing providers, but ultimately, the decision you make as to which email marketing service is best is going to depend on precisely what you plan to use it for.

AWeber Pricing Compared to Other Email Marketing Services

If you’re comparing AWeber vs. MailChimp or one of the many other email marketing platforms based on pricing alone, you should know that AWeber is:

  • Much cheaper than Campaign Monitor
  • Somewhat cheaper than iContact
  • Approximately the same price as MailChimp
  • Slightly more expensive than GetResponse

Generally-speaking, AWeber pricing is pretty much “middle of the road” among email marketing providers, and its feature-set is equally so. Let’s take a closer look at some AWeber features of note:

AWeber Features:

Like many email marketing services, AWeber hosts several must-have features that will make designing, sending and analyzing your email campaigns much easier. These features include:

Importing Your Existing Email List into AWeber

If you already have an email list, you don’t have to feel like you’re stuck with the same email service you signed up with originaly. You can export and then import that data into AWeber. AWeber accepts the following types of email list data:

  • XLS/XLSX (Excel Spreadsheet)
  • TSV and CSV (tab and comma-separated values in a spreadsheet)
  • Plain text

When you import email addresses into AWeber, you’re asked if you’d like to add those subscribers to a certain autoresponder or tag them under a certain category. In addition, you’ll need to answer some basic questions on where those emails are coming from and how they came to be your subscribers, since AWeber wants to prevent people from buying email lists just to spam them.

HTML Email Newsletter Designs

This is where AWeber truly shines. With over 700 (yes, seven hundred) email templates to choose from, you’ll find a wide range of designs to suit your tastes and email marketing goals. Keep in mind that since AWeber has been around since 1998, some of these email templates look a bit 90’s-ish, but thankfully most of the templates that are available are more clean and modern-looking.

You can also create your own template and import it into AWeber. That brings us to the next question that gets asked whenever we mention email and design in the same sentence:

Are AWeber Email Designs Mobile Responsive?

Mobile-responsive emails are more important than ever, and AWeber has ensured that all of their email templates are indeed mobile-responsive. That means that the emails automatically resize themselves to fit whatever device they’re being viewed on — whether it’s a tablet or a phone. You can even see how your emails look before they’re sent by clicking the “mobile preview” toggle when designing your email in AWeber.

Keep in mind that the mobile preview is just a close approximation of how your email will look. The best way to know for sure is to view it on various mobile devices yourself.

RSS to Email Templates

If you want to use an email marketing service to simply send a blog digest — that is, a collection of links to your latest blog posts, AWeber can do that as well. This feature is called “Blog Broadcasts” but it works with any service that uses an RSS feed.

Unfortunately, one of the drawbacks to the Blog Broadcasts feature is that it doesn’t use the normal AWeber templates noted above. Instead, you have to choose from a different set of templates and many of them look like they haven’t been touched since the early 2000s. You also can’t drag and drop to edit the template in the same way that you can with standard AWeber templates.

AWeber would do well to freshen up these templates and rework them to be more in line with the more contemporary-styled designs of its email templates. It’s still possible to edit them and rework them into something attractive, you’ll just need a bit of programming knowledge to do it.

AWeber Autoresponders

This is the heart of the AWeber service and how it became one of the most popular email marketing solutions on the web. Autoresponders, simply put, are follow-up emails that are sent depending on the action a user takes.

So, for example, if you were giving away a free report on your website, a user could subscribe to receive it, and in doing so, automatically trigger your email autoresponder series to continue sending them tips about whatever your website topic is. You can customize how often emails are sent as well, so if you want them to get a tip every day, or once a week, or whatever interval you choose, you can do that.

AWeber makes it push-button simple to set up your first autoresponder. To their credit, they’ve honed and refined the process to make it very easy for even complete beginners to get started and get acquainted with how the service works.

But its simplicity is also its biggest drawback. If you want something basic, like offering a free report, sending a welcome email with a download link, and then a few weeks later, a special offer just for subscribers, AWeber makes it easy to do.

If, however, you want something more complex, like an autoresponder that tracks whether or not a user visited a specific product page and added the item to their cart, then reminding them that inventory is limited and their cart will be deleted in 48 hours, that’s completely different and much more involved. If you want a more involved autoresponder, we recommend GetResponse instead, which allows much more detailed automations.

AWeber Marketing Automation

These days, autoresponders alone are simply not sophisticated enough to allow for the deeply personalized communication that you need in order to stay front-of-mind with your subscribers. For that, there’s marketing automation.

Marketing automation lets you customize the “flow” of your content based on certain triggers — that is to say, when a customer interacts with your email in a certain way (like clicking a call-to-action button to learn more about a product), your marketing automation can follow-up by automatically subscribing them to a campaign all about that product.

AWeber allows you to access this feature within its “Campaigns” section, and you can use opens and click-throughs to follow-up with your users accordingly. You also have the option of using tags, which are special labels that you can use to group your subscribers under certain keywords, and then tailor your marketing messages accordingly.

What Are AWeber Tags?

For example, if you sell handbags online, you could group your users by tags that would separate them based how you group them together. Maybe some are looking for cross-body bags, others are looking for purses, and still others are looking for travel bags. Each one of these is a different segment but all of them can be grouped within the main category of handbags.  You could use tags to sort them into “cross-body bags”, “purses” and  “travel bags”and then follow up with specials and other content accordingly.

The problem is, you have no way of knowing that the user would fall into this category unless they specifically opened or clicked on a link in your message for that product in particular.

AWeber limits you to using marketing automations based on opens, click-throughs and tags, which seems like a lot, but competing autoresponder services offer much more flexibility and more features in this regard.

For instance, GetResponse lets you set up triggers based on a user’s prior purchase, the specific page they visited and where they are in your overall sales pipeline. That means you can know with absolute certainty what a user is interested in and can coordinate your content flow accordingly. As far as email marketing automation goes, AWeber has some catching up to do with its competitors.

AMP for AWeber

One of the latest technologies available for email marketing is AMP, which allows for more interactive elements to be added to your emails. For example, instead of having users click a link to fill out a form on your website, you can embed the form directly into your email. This represents a great opportunity for email marketing and greater interactivity within your emails, and AWeber has embraced it wholeheartedly.

As of this writing, you’ll need to add AMP components directly to your AWeber campaigns (learn how to do that here) and some web development experience is needed, but AWeber tells us they’re working hard on integrating these features into your account itself so that no additional know-how is needed to set up AMP features.

The Opt-In Process

AWeber gives you more flexibility in determining how you’d like to handle the opt-in process. For example, you can choose a single opt-in, which means that users don’t need to verify that they signed up for your list, or a double opt-in which makes them click a link to verify that they do indeed want to receive emails from you.

Both types of subscriber opt-ins have their pros and cons:

With a single opt-in, you’re giving your users one less hoop to jump through in order to become a subscriber, but you’re also increasing the chances that your emails will be marked as spam (in other words, you have no proof that the user experessly requested to receive emails from you).

With a double opt-in, you have proof that your users expressly wished to hear from you, which keeps your spam score low, but also gives the user one more hurdle to jump in order to become a subscriber on your list.

AWeber Reporting

AWeber’s email analytics are exactly what you’d expect. All the information you need, like open-rates, clickthroughs and bounces are available plus historical information like the growth of your list over time. You can also get granular details on a specific subscriber’s activity like which emails they opened and clicked-through.

However, other email marketing services, particularly GetResponse provide more information in this regard, and in a format that’s much easier to drill down into. You can see everything via a comprehensive visual dashboard and then click on individual details to learn more. Fortunately, AWeber is working hard on revamping their analytics dashboard to make it cleaner and easier to use.

AWeber Data Segmentation

AWeber lets you create segments quickly and efficiently. Segment users based on any of your database fields, including the date they subscribed, the links they’ve clicked and the products they’ve bought. To get to the segmentation screen, click on Manage Subscribers, then do a search and save that search as a segment.

The process of segmenting your subscribers isn’t nearly as straightforward as it could be, but many email marketing services have followed AWeber’s lead on this and operate in a similar way (even if it is clunky and not nearly as user-friendly as it could be).

Unfortunately, the service doesn’t allow you to broadcast emails to all or some of your segments at once. This is problematic if, like in our handbag example above, you want to send out an email to segments that overlap — like users who are searching for cross-body bags as well as messenger bags.

In or der to do this, you’ll need to either create messages that are specific to cross-body bags OR messenger-bags, or you’ll need to create a new segment that includes both groups. If you want to exclude a segment, like including cross-body bags AND messenger bags BUT NOT leather bags, you’re out of luck. As you can see, this is a cumbersome process and not really much of a benefit. There could be a great deal of improvement here.

AWeber Landing Pages

Landing pages, also known as squeeze pages, are pages that are designed to do one thing and one thing only — capture user data, often in exchange for something (like downloading a free report). To their credit, AWeber has made their landing page creator as simple and straightforward as their email designer, so it’s easy to drag and drop images and other fields into your landing page and build it out in the same way as you’d design an email.

You can also add Google Analytics code or a Facebook Pixel to your pages to track information on users who found the page through one of these services.

Unfortunately, AWeber doesn’t let you split test your landing pages. One of the best reasons to create a landing page in the first place is so that you can split test to see which one gets more subscribers. Thankfully, AWeber does integrate with third party services that do allow you to create landing pages and split test them, which brings us to our next section:

AWeber Integrations

Another area where AWeber shines is its integrations with third party services and apps. All of the most popular website building and marketing platforms are here, like WordPress, Instapage and more, as well as CRMs like Salesforce. If you want to extend AWeber’s functionality, it also works with tools like Zapier, although the process to integrate them may not be as straight forward as simply installing a plugin, like with Instapage or WordPress.

AWeber Support

AWeber’s support is an area where the company truly excels. No long hold times, no phone tag, and support is available by phone, email and live chat. If you’re just starting out with email marketing, having support on hand to answer your questions can make all the difference between succeeding and failing in email marketing. AWeber support is available from 8am-8pm Eastern Time (US) Monday through Friday while live chat and email are available 24 hours a day, 7 days a week

The Bottom Line: AWeber Review – Worth It in 2021?

AWeber is an excellent resource if you’re just starting out with email marketing and want diligent and dedicated support by your side. In addition, with a little bit of development know-how, you can tap into some pretty amazing technology and make your emails more interactive using AMP.

If you only need basic automation and don’t want a lot of the bells and whistles of other email marketing services, AWeber is a good first step. You can sign up for the free account to test the waters, but if you’d rather grow your subscriber base with no limits, it’s better to sign up for a full account and get your first 30 days free. You can do that right here.


The ONLY AWeber Review You’ll Ever Need! [January 2021]
Worth it for those just getting started
A strong contender in the world of email marketing services. Excellent knowledge base full of tips, tutorials and videos to help you learn email marketing. Good all-around functionality for those who don't need a lot of bells and whistles.
Ease of Use
Template Variety
Anti-Spam Features
Responsive Designs
Additional Features
Excellent support
HUNDREDS of templates
AMP support
Dozens of integrations with popular third-party apps
Segmentation not as robust as other services
Marketing automation only covers the basics
AWeber is one of the best email marketing tools for those new to list building and online marketing
Getting Started

How Do I Delete GetResponse Account?

If you’re wondering how to cancel  and delete GetResponse, you’re in luck. This simple guide will walk you through the process of how to cancel GetResponse no matter what type of account you have.

Delete GetResponse Trial Account

If you have a free trial of GetResponse, you’ll need to contact customer support directly via the live chat on GetResponse’s website or send them an email. You can also simply wait for the free trial to end, since no credit card information is necessary to sign up, so they have nothing to bill after your trial expires.

Delete GetResponse Paid Account

If you want to cancel GetResponse and you have a paid account, you’ll need to login first and then click on Billing. From there, choose “Cancel Subscription”.

GetResponse gives you one last overview on that page — a summary of the newsletters you’ve sent, any drafts you still have in progress, and any autoresponders that are currently running. You’ll lose these when you delete GetResponse. If you’re sure you want to continue, simply click on the button marked Cancel the Account.

GetResponse Refunds

Unfortunately, GetResponse does not offer refunds. Because it’s billed as a pay-as-you-go service, when you’re charged for a month, you pay for that entire month even if you cancel your account right after your credit card is charged.

This also applies if you pre-paid for the entire year. If you change your mind and cancel right after being charged, you’re still billed for the whole year and cannot be refunded any pro-rated amount or anything like that.

How to Delete GetResponse Social Ads Creator account?

If you have GetResponse’s Social Ads Creator app, the process to cancel your account is a little different than the typical way to cancel the email marketing service.

First, sign in to the app, then click on Settings and tap the Delete Account option. You’ll be asked to confirm that you want to delete your account, so simply click on the next screen to confirm it.

You’ll also be asked why you’re deleting the account, so choose a reason, and then confirm. That’s it!

Keep in mind that deleting your GetResponse Social Ads Creator account means that all of your integrations and drafts made with the service will also be deleted. Once you delete your account, you’ll no longer be able to share social posts this way.

However, the posts you’ve already shared will continue to remain on your profile(s). If you want to delete those, you’ll need to manually login to your social media profile(s) and delete them directly from there.

Why Delete GetResponse?

GetResponse is amazingly powerful in terms of both its email marketing and webinar marketing options. It’s built-in CRM (customer relationship management) is quite robust and nicely integrated with other services. In addition, they offer a solid variety of features like split testing, landing pages and automations that other email marketing services don’t offer at all (or charge exhorbitant amounts for).

With GetResponse, they’re all integrated with each other, so as your business grows, your marketing can scale with it.

With this in mind, though, GetResponse may be a bit much for some users. While it’s true that it doesn’t have the hand-holding and beginner-friendly guides that other services like AWeber have, it does make up for this in terms of offering a suite of marketing functions rather than strictly sticking to just email marketing.

If you don’t need all of that extra stuff — you’re not marketing via webinar, you’re not using landing pages and you don’t have enough traffic to bother with split testing yet, you might want to downsize a bit with your email marketing. That’s understandable.

Your next question then, is probably which email marketing service to switch to once you’ve canceled GetResponse.  Here are our top picks depending on your specific needs:

  • If you want something more beginner-friendly that walks you through the process of building your first email newsletter or autoresponder, choose AWeber.
  • If you want email marketing that offers you a great selection of tools and options to properly follow-up with and improve the customer experience, choose ConvertKit
  • If you just want to create beautiful email newsletters quickly without the need for any other features, choose Benchmark.
  • If you want to concentrate on automating the sending of cold email outreach to prospects, choose
  • If you want “less is more” with your email marketing, in a simple, clean and streamlined interface that adds on landing page functionality and similar basic email marketing features, choose MailerLite.

Hopefully if you decide to cancel your GetResponse account, you’ll find these GetResponse alternatives to be exactly what you’ve been looking for! Best of success!

Getting Started

How Do You Create an Effective Email Marketing Campaign?

When it comes to creating an effective email marketing campaign, it’s important to remember that before you even start writing your first message, you’ll want to have a strategy and a goal in place. That can cause many people to freeze up and feel overwhelmed by “analysis paralysis” as they try to perfect every step and end up getting stuck in the details of the email and missing the big picture of the overall campaign.

Fortunately, by asking yourself the following questions as you create each message, you can create an effective email marketing campaign that gets results and helps you get conversions.

What is the End Goal?

Now, before you say “more sales!” take a step back and think about how you want to reach that goal. Distill your goals down into smaller individual “sub-goals” such as “increase sales by x%. This will allow you to think about the steps involved to reach that goal and it also gives you a more concrete result to aim for.

Again, it’s easy to break down your email marketing goals into smaller tidbits to the point where you get overwhelmed. Just remember: small, concrete and manageable gets you to the end goal.

Who are You?

One of the little-known “campaign killers” is simply subscribers not really knowing who you are, or more importantly, why they should care.  Companies make this problem worse by sending their emails from “Company Name” rather than a person’s name, and an email address of “”.

Although it’s understandable that you don’t want to add to your support workload, this kind of approach inherently tells the subscriber “you’re not important to us”. It also prevents you from building up a meaningful business relationship with them and them with you.

A more relationship-friendly approach is to incorporate an email-to-support-ticket system to allow your support team to be proactive about answering questions and directing users to the answers they need while still maintaining a professional, polished and approachable front.

Switch Up Your Subject Line Process

Do you typically write your subject line first before your email? Or is it the last thing you do before you prepare the email to be sent?  Either way, switch up the process and freshen up the process. Your subject line has to be compelling but short.

Remember that your users may be reading your email on their phones, their computer or their tablet, and it’s possible that the subject line gets cut off. Think of ways that you can add urgency or pique curiosity quickly with short-but-sweet terms or even emojis if it’s relevant to your business.

Leverage Personalization to the Fullest

Oftentimes, many email marketers will start to create an effective email marketing campaign just using basic personalization such as the subscriber’s first name. Many of the best email marketing services offer much deeper personalization features than that.

For example, GetResponse lets you use geo-targeted fields as well as assign your own fields for whatever you want. So if you’re selling rain boots in Seattle, you might have a custom field for the user’s shoe size and the colors they prefer. This would let you create an email message full of personalized features like:

Hey Jane! The weather’s getting brisk in Seattle these days. Look chic in any season with gorgeous new rain boots that are cute and comfortable! We’ve got them in size 7 and in red just for you! 

How much more likely would you be to click an email message that was personalized like that as opposed to a more generic ‘Boot Sale Going On Now”.

Do You Have a Call to Action?

Oftentimes when creating compelling email marketing campaigns, we tend to forget to ask for the sale! We pour so much of our time and focus into getting the design just right, and making sure the subject line and personalization are perfect that adding a call-to-action slips our mind.

So consider this your reminder. Include a call-to-action in your emails — preferably a link as those who have images turned off might not see that fancy button you added. Your call-to-action should have an action word in it — like Browse our Selection, View the Latest Styles or even Check Out the Hottest Deals.  The goal is to get users excited and enticed enough by the content of your message to click.

Have You Planned the Rest of the Campaign?

This is where most well-thought-out email campaigns end — but it doesn’t have to be! Based on whether or not the user clicked the link in your message, you can then follow up and segment your messages accordingly based on who viewed those pages, what products they looked at, and so on.

Keep in mind that much of this customizability and segmentation will depend on how deeply personalized your messages can be based on your email marketing service provider. If you want to go deep into personalized, segmented emails, we recommend GetResponse as they have the most thorough customization options through a simple “click-to-add” style of interface.

Getting Started

Is Email Marketing Still Effective in 2020?

Social media…Instagram…video streaming. There’s always some new and exciting marketing channel to explore. Which is why many people look at something as simple as email marketing and wonder, “does it still work?”

It’s easy to think that the oldest form of online marketing is practically extinct, and it does look pretty simple in comparison with the deep personalization of things like retargeting and the algorithms of search engines and social media alike, but you’d be surprised at how effective email marketing is — even as it nears its 50th birthday.

The fact is that what email has in its corner is something that other technologies haven’t been able to duplicate just yet — one-on-one access to the consumer.

Social media, video, text messaging, retargeting — all of those have some other form of distractions around them. But email is your one chance (and sometimes your only chance)< to connect with the user for just a few seconds.

And those few seconds will make or break how effective your email marketing is.

Targeting Your Email Marketing

Although it may not be as deeply targeted as social media advertising, email marketing nevertheless benefits from proper segmentation options. Based on what you know about your prospects, you can segment them (or better yet, allow them to segment themselves) based on the information they want to receive.

For example, not everyone wants to receive sales notifications, they just want to see what the upcoming trends are. Still others only want to know when the products they love go on sale. Allowing users to segment what they want out of your email marketing initiatives and even choose how often they receive communication from you can be crucial to your email marketing effectiveness.

Measuring Your Email Marketing Success

In order to know whether or not your email marketing is effective, you need to be able to measure it. Email marketing is most commonly measured via the number of emails opened (the open rate) as well as the number of links clicked (the click-through rate).

If your email gets a lot of opens, but not very many clicks, it’s likely that people were intrigued by the subject line, but found that the content (or whatever you linked to) wasn’t that interesting.

If your email got a lot of opens and clicks, but few orders ultimately, your audience may need a bit more preparation before they’re ready to buy — consider following up with emails that talk about the benefits of what you want them to buy, why now’s the time to own it, and so on.

If your email didn’t get a lot of opens, it’s possible that it went into the user’s spam or somehow got filtered into another area. For example, Gmail has a tab that it filters emails into called “Promotions”, skipping the inbox completely. Of course, you can ask that our users “whitelist” your email, but few actually will go through that process.

Instead, something has happened to make Google feel that your message belongs in promotion. It could be the subject line you used, the content of the email itself, or any other number of factors. If it looks lke a promotion, and it sounds like a promotion, Google will label it as such.

Email Marketing Effectiveness Doesn’t Mean Just Concentrating on Email

It can be easy to read this article and think that you should be a proponent of email marketing to the exclusion of other marketing channels, and that’s simply not the case.

In fact, email marketing actually goes amazingly well with social media if you plan your strategy right.  Matt Jabs, who runs, combines his passion for creating natural alternatives to typically chemical-laden goods (think candles, detergent or even things like fruit juice).

Whenever he publishes a new blog post, he uses AWeber to send out an announcement to his email list, and he also publishes the post on social media at the same time. This vastly increases the audience he reaches by targeting both email and social media users with a steady supply of relevant information that they want to know about.

Effective Email Marketing Begins with an Effective Email Provider

Your email marketing effectiveness depends partly on what you have to share. The other part depends on the quality of your email marketing service provider. Companies like AWeber and GetResponse are the most popular for good reason — they enable you to not only gauge the effectiveness of your campaigns, but also connect them to social media, webinars and more. This, in turn, greatly broadens your reach and potentially your sales.

And for that, you can thank our old friend email. It’s nowhere near dead, even though it’s often eclipsed by other, shinier marketing channels. Don’t count email out — it may be much more effective than you realize.

Getting Started

What is ConvertKit?

ConvertKit is an email service provider that offers a complete suite of marketing and promotion tools designed to help increase email conversion rates. Unlike other email marketing services (like MailChimp or AWeber), ConvertKit has been built from the ground up to focus specifically on helping bloggers, YouTubers and other online content creators connect with their audiences. 

To that end, it doesn’t include a lot of extra (and often unnecessary) features in its bid to try to be all things to all users. 

At its core, ConvertKit is broken down into five sections: 

  • Subscribers – the users that have subscribed to your mailing list
  • Landing Pages – Specialized pages that are designed with mobile-responsive templates to help you gain more subdscribers.
  • Sequences – Emails that are sent at pre-determined intervals. Also called an autoresponder.
  • Automations – The ability to send specific emails to specific segments of users based on previous actions they’ve taken. 
  • Broadcasts – One-off emails sent to your subscribers that aren’t part of a sequence. 

What Makes ConvertKit Different than Other Email Marketing Services? 

In asking “what is ConvertKit?”, you may be wondering how ConvertKit differs from other email service providers. There are a few areas where ConvertKit stands out from its competition.

Subscriber Counts

The first is the way in which ConvertKit counts subscribers. Other services, like MailChimp, look at your total number of subscribers. So if one user subscribes to two of your mailing lists, they count as two subscribers even though it’s really only one user. 

If you have a lot of mailing lists, this can make your subscriber count blow up considerably. That’s why it often costs more, over time, to use a low-cost email service provider like MailChimp vs. ConvertKit. 

On the other hand, ConvertKit bases your subscriber count on the number of users. So if one user subscribes to two mailing lists, it only counts as one user. This creates a more accurate representation of your actual subscriber count (and is a fairer way of calculating pricing). 

Understanding Segments and Tags

You can’t ask  “What is ConvertKit?” without getting into Segments and Tags, which are two of the ways that ConvertKit helps you manage your subscribers. Think of Tags like a label that you give subscribers:  people click a certain link, sign up for a certain freebie, participate in a certain mailing list campaign, etc.  You can tag them accordingly. 

From there, you can then separate these groups of users into segments. This makes it much easier to send out emails only to certain people in your subscriber list. For example, if you sent out an email announcing your latest YouTube video, you could tag those users who clicked the link to view the video. From there, you could segment it into “People who watched my video” and send them a follow-up email asking how they liked it. 

Superior Personalization

Most email marketing services would have you believe that personalization is simply adding “!firstname” to an email message and calling it a day. But ConvertKit allows you to go much deeper than that, if you want. 

Going back to our YouTube video example. Let’s say you have a segment of users who regularly watch your YouTube videos or read your blog posts. You have tagged those who click those links as “regulars”. From here, you could create an email that not only goes out to that segment of users, but references the fact that they participate often. 

In short, you can, simply by clicking and dragging chunks of pre-programmed text, send emails that are personalized and tailored to very specific user groups within your subscriber list. 

What is ConvertKit? More than Just an Email Marketing Service

As you can see, ConvertKit is more than your average email marketing service. With excellent personalization options, fair pricing and great segmentation and organization options, its focus isn’t just on helping you build a list — but a list of users that will convert more effectively into paying customers. 

ConvertKit offers a “Freemium” account that lets you create an unlimited number of landing pages and opt-in forms. This lets you get started at absolutely no cost while you build up your content.